Intense, oxidizing-free colors

Direct coloring improves hair structure and is the ideal solution for intense results and to revive hair color. It works without oxidizing agent and penetrates deeply into the hair structure and fills the empty space caused by discoloration, thus promoting color fixation.

Its mild formula, based on acidic pigment, with an anionic character, provides softness and shine to the hair.

VIVIDS Purple Tone - For an intense and creative tone, with infinite possibilities. Ideal for those who want vibrant and striking results.

Main features:

• Best results on bleached hair

• Can be used on natural hair - more subtle results

• Perfect for intensifying the tone of previously bleached hair

• Intense and luminous colors

• Long term

• do not damage hair

• No ammonia and no oxidation

• does not contain odor

• for professional use

CAUTION: HAIR COLORING CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW THE INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOR. IF NO IRRITATION PROBLEMS OCCUR, PROCEED WITH THE APPLICATION. CAREFULLY READ THE BOOKLET ACCOMPANYING THE PRODUCT. THIS PRODUCT SHOULD NOT BE USED BY UNDER 16 YEARS OF OLD. FOR PROFESSIONAL USE ONLY. WEAR APPROPRIATE GLOVES, IF THE PRODUCT COMES INTO CONTACT WITH THE EYES, RINSE IMMEDIATELY WITH PLENTY OF WATER. DO NOT USE FOR COLORING EYELASHES AND EYEBROWS.

The tone samples are merely indicative, as they may vary depending on the computer screen used to view them. In this way, Pluricosmética declines any responsibility for any color variations that may arise.