L'Oréal Professional Serie Expert Blondifier Cool 21 Toning Shampoo

Keeping a radiant blonde is no easy task! It requires special care daily, to protect the hair from everyday aggressions, which can cause fading or color change. The Blondifier range is the solution to keep your blonde hair healthy all year round.

The Blondifier mattifying shampoo , enriched with açaí berry extract , containing polyphenols and violet pigments, enhances the luminosity of blonde hair. Lightening violet pigments work to neutralize unwanted yellow tones for a cool blonde effect. Its light formula gently cleanses the hair fiber while eliminating dirt , impurities and excess oil . Hair becomes more vital , full of shine and healthy .

Active principles:

• AÇAI POLYPHENOLS – The polyphenols in acai are important antioxidants that prevent wear (oxidation) of light hair, which is sensitive to weather exposures and pollution.

• PURPLE PIGMENTS – Purple pigments that neutralize the undesirable tones of blonde hair, revealing a fresh and perfect tone. With Babassu Oil ( Orbgnya Oleifera ) - Contains Vitamin E , with antioxidant action that contributes to hair nutrition

How to use: Evenly apply a small amount of shampoo to wet hair. Wash in circular motions and with your fingertips. Rinse and repeat the process, first to wash and second to get the best out of the active ingredients. Rinse with plenty of water.

Also use...

• Use conditioner with all washes. Due to its ability to seal the cuticle, hair is shinier, smoother, more resistant and less prone to split ends;
• For deeper care, use a mask, at least once a week, and let it act for 10 to 15 minutes. This makes it possible to   hair hydration, hair fiber regeneration and reconstruction;
• Use a serum or tip cream daily. Its nourishing components allow your hair to stay hydrated throughout the day;
• Colored/highlighted hair is more susceptible to external influences, so you must be especially careful with UV rays, in periods when your hair is more exposed to the sun (for example: at the beach/pool) so that the color do not oxidize. Use a sunscreen with sunscreen that will protect the hair and hydrate it;
• Whenever you use a heat source, use a thermal protector suitable for the temperature of the equipment you use;