A company that defines itself as a business partner of its customers and that with dynamism and proactivity, supports the beauty and cosmetics sector in Portugal, with professional quality products, low prices and personalized service.

This is the philosophy of Pluricosmética, which since 2001 has made available to the consumer all the best in cosmetics, hairdressing and aesthetic articles, accessories, furniture, clothing and equipment in general.


To be the reference company in the field of cosmetics in Portugal, recognized as the one that best meets the needs of its customers.


• Valuing people - Our focus is on guaranteeing the satisfaction of our customers, employees and business partners, as we recognize their importance for the functioning of our company.
• Quality and trust - We are a Portuguese company that works with renowned and highly qualified brands.
• Innovation - We work to offer customers the most innovative products on the market.
• Social responsibility - We carry out our activity always bearing in mind the society around us.

Pluri Institute

Pluricosmética also invests in constant and personalized support to our customers and in continuous training. For this reason, it assumes the commitment of professional specialization with the Maia Training Center, in the various areas of aesthetics, hairdressing, makeup and gel nails.


In addition to brands known to the general public, such as:
• Wella
• L'Oréal
• Schwarzkopf
• Revlon

Customers will also find exclusive brands at Pluricosmética, such as:

• Farmavita (consolidated in more than 45 countries, manufacturer of hair products, of which Pluricosmética is the exclusive representative in the Iberian Peninsula)
• Wet Brush (hair brushes)
• Anadia (complete range in the area of aesthetics with lines of body and facial treatments)
• Elegance (hair extensions)
• Kelly K (gel nail products)
• Ciolia (items for eyelash extensions)
• Golden Rose (varnishes and make-up)
• Dr. Konopka's
• Natura Siberica
• Hunter 1114
• Manic Panic
• Organic Shop