Permanent coloring – oxidation without ammonia

The new luxury, ammonia-free, oil-powered professional hair color experience personalized thanks to its unique and patented ODS technology, and with a renewed, more professional and more sustainable image.

A hair dye with a successful formula, now improved, that allows for ultra-brilliant, high-impact color results and optimal scalp comfort.

Its new, more permissive and easier-to-handle texture provides better and faster application, blending and tone-up. And its vegan formula achieves a better performance, guaranteeing 100% white hair coverage, 48% shinier hair and longer-lasting color, always maintaining scalp care.

Color: 3 Basic

Main features:

  • Up to 100% white hair coverage.
  • 48% shinier hair*
  • Easier-to-handle formula**
  • Easier and faster mixing**
  • lasting nutrition
  • ODS technology 60% oil.
  • no ammonia
  • Vegan formula***
  • Optimum scalp comfort


How to apply: To color your hair, place the 1:1 mixture in a non-metallic bowl: 60 g of INOA coloring with 60 ml of INOA oxidizer:

  • 10 vol. lightens up to 1 level
  • 20 vol. lightens up to 2 levels
  • 30 vol. lightens up to 3 levels

Pose time: 35 minutes.

Pro Tip: For thick and/or resistant hair, you can apply the gray hair cover blend when you have 50% or more gray hair. For deeper and/or more opaque coverage you can use deep fundamentals, or boosts (.0) for cool and warm tones.

*Instrumental test vs before staining.
**Instrumental test vs previous iNOA.
***Vegan Formula:: No ingredients or derivatives of animal origin.


CAUTION: HAIR COLORS CAN CAUSE SERIOUS ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOR. IF NO IRRITATION PROBLEM OCCURS, PROCEED WITH THE APPLICATION. CAREFULLY READ THE LEAFLET THAT ACCOMPANYES THE PRODUCT. THIS PRODUCT MUST NOT BE USED BY CHILDREN UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. USE APPROPRIATE GLOVES, IF THE PRODUCT COMES INTO CONTACT WITH YOUR EYES, WASH IMMEDIATELY AND PLENTY OF WATER. DO NOT USE FOR COLORING EYELASHES AND EYEBROWS.

Tone samples are merely indicative, as they may vary depending on the computer screen used for viewing. In this way, Pluricosmética declines any responsibility for any color variations that may arise.

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