Rich Color Protecting Shampoo

In colored hair, specific ranges must be used that allow the color to be prolonged and, at the same time, protect the hair from the aggressions caused by technical works such as the coloring service.

The luxurious formula of Rich Color Enriched Shampoo with argan oil , moisturizing hyaluronic acid , biotin and vitamin E prevents color fading while repairing drier and more damaged hair leaving it disciplined, beautiful, healthy and full of life.

In particular, argan oil when compared to other vegetable oil has 3 times more vitamin E in its constitution, which gives it the ability to protect the hair shaft from the temperature of styling equipment.

Active principles:

• Hyaluronic acid – Powerful moisturizing action, gives elasticity and strengthens the hair fiber
• Argan oil – Antioxidant and regenerative properties. Provides nutrition and hydration. Its composition is rich in vitamin E which is a strong antioxidant. Protects hair strands from damage caused by free radicals by forming a protective film and thus preventing dehydration and damage caused by external aggressions
• Biotin – Biotin or Vitamin H gives the hair more strength and resistance and stimulates its growth

How to use: Apply (on average) an amount equivalent to a 20 cent coin. Spread the shampoo on your hands to activate the active ingredients. Distribute on wet hair and scalp and massage gently and leave on for 2 to 3 minutes. Rinse thoroughly and repeat washing.

Also use….

• Use conditioner with every wash. It provides shine and smoothes the surface of the hair, which makes it easier to detangle;
• Once a week use a mask and let it act for 10 to 15 minutes. This works close to the cortex and manages to provide care from the inside to the outside of the hair strand. Put on a thermal cap (aluminum cap) during the mask pose time. This process facilitates the penetration of the mask into the hair strand;
• Use a serum daily for protection, hydration and nutrition. O Rich Argan Oil Rejuvenating Elixir has a texture that is easily absorbed. Provides hair with softness, shine and hydration while regenerating it;
• Whenever you use a heat source, use a thermal protector suitable for the temperature of the equipment you use;