L’Oréal Pro Serie Expert Blondifier Gloss Illuminating Shampoo

Blondifier Gloss Shampoo specifically designed to enhance the vitality of blonde hair, thanks to its illuminating system.

Its professional formula, enriched with Polyphenol from açaí berry extract, helps to remove impurities and excess oil, while softening the hair cuticle to repair damaged strands.

It also provides nourishment and helps to smooth damaged hair, gently cleansing the strands and enhancing the multidimensional shine of blonde hair. 

Key features:

• Suitable for blonde or bleached hair
• Gentle cleansing
• Boosts multidimensional shine in blonde hair
• Hair is soft, flexible, and hydrated
• Creamy, lightweight texture
  
  

Directions for use: Apply a small amount of shampoo evenly to wet hair. Lather in circular motions with your fingertips. Rinse and repeat; the first wash cleanses, the second allows active ingredients to work optimally. Rinse thoroughly with water.

Also use...

• If you have very light blonde tones, use a toning shampoo, once a week or every ten days, to prevent brassiness;
• Use conditioner after every wash. Due to its ability to seal the cuticle, hair becomes shinier, softer, more resistant, and less prone to split ends;
• Use a mask, at least once a week, and leave on for 10 to 15 minutes. Hair will become shinier, and damage will be more easily repaired;
• Daily, use a serum or leave-in cream. Its nourishing components allow your strands to stay hydrated throughout the day;
• Colour-treated/highlighted hair is more susceptible to external influences, requiring special care against UV rays during periods when your hair is most exposed to the sun (e.g., at the beach/pool) to prevent colour oxidation. Use a sun protection product that will protect and hydrate the hair strand; 
• Whenever using a heat source, use a heat protection spray suitable for the temperature of the equipment you are using.