L’Oréal Pro Serie Expert Blondifier Gloss Illuminating Shampoo

Blondifier gloss shampoo specifically designed to enhance the vitality of blonde hair, thanks to its illuminating system.

Its professional formula, enriched with Polyphenol present in açaí berry extract, helps to remove impurities and excess oil, while smoothing the hair cuticle to repair damaged strands.

It also provides nourishment and helps to soften damaged hair, gently cleansing the strands and enhancing the multidimensional shine of blonde hair. 

Key features:

• Suitable for blonde or bleached hair
• Gentle cleansing
• Boosts multidimensional shine of blonde hair
• Soft, supple and hydrated hair
• Creamy and light texture
  
  

Directions for use: Apply a small amount of shampoo evenly to wet hair. Wash in circular motions with fingertips. Rinse and repeat the process: first to cleanse, and then to maximise the benefits of the active ingredients. Rinse thoroughly with water.

Also use ...

• If you have very light blonde tones, use a toning shampoo, once a week or every ten days, to prevent hair yellowing;
• Use conditioner with every wash. Due to its ability to seal the cuticle, hair becomes shinier, softer, more resistant, and less prone to split ends;
• Use a mask, at least once a week, and leave it on for 10 to 15 minutes. Hair will become shinier, and damage will be more easily repaired;
• Daily use a serum or split end cream. Its nourishing components allow your strands to stay hydrated throughout the day;
• Coloured/highlighted hair is more susceptible to external influences, so special care should be taken with UV rays during periods when your hair is most exposed to the sun (e.g., at the beach/pool) to prevent colour oxidation. Use a sun protection product with UV filter that will protect and hydrate the hair strand; 
• Whenever you use a heat source, use a heat protector suitable for the temperature of the equipment you are using.