L’Oréal Pro Serie Expert Blondifier Illuminating Mask

Maintaining radiant blonde hair is not an easy task! It requires special daily care to protect hair from daily aggressions that can cause fading or colour alteration. The Blondifier range is the solution to keep your blonde hair healthy all year round.

The Blondifier Serie Expert Mask, specifically formulated for blonde hair or blonde highlights, repairs and illuminates each hair fibre. Enriched with açaí extract containing polyphenols, this antioxidant-rich treatment smooths and nourishes the hair fibre, highlighting the multidimensional shine of blonde hair.

Active ingredients:

• AÇAÍ POLYPHENOLS – The polyphenols present in açaí are important antioxidants that prevent the degradation (oxidation) of light-coloured hair. They provide nourishment and help smooth damaged hair

How to use: After washing hair with shampoo, remove excess water with a towel. Apply the mask strand by strand, to the lengths and ends of the hair. Leave on for 10 to 15 minutes, then rinse thoroughly with water.

Also use ...

• If you have blonde highlights, choose a shampoo that protects and enhances your hair colour;
• Use conditioner with every wash. Due to its ability to seal the cuticle, hair becomes shinier, smoother, more resilient, and less prone to split ends;
• Use Wet Brush brushes to detangle hair effortlessly and painlessly. They feature intelligent flexibility bristles that massage and stimulate the scalp without breaking the hair;
• Coloured/highlighted hair is more susceptible to external influences, so you should take special care with UV rays during periods when your hair is most exposed to the sun (e.g., at the beach/pool) to prevent colour oxidation. Use a sun protection spray that will protect and hydrate the hair strand; 
• To protect your light-coloured hair from damage caused by heat sources, such as hairdryers and styling tools, use a heat protectant;