Redken Shades Eq Gloss Acidic Liquid Demi-Permanent Colour 04M

Healthy Shine and Impeccable Colour with REDKEN Shades EQ™ Hair Gloss

REDKEN Shades EQ™ Hair Gloss is much more than just a hair colour. It's a beauty and shine treatment for hair – with visible results and immediate sensations. Its demi-permanent, acidic pH, ammonia-free formula transforms each application into a moment of care, leaving hair looking healthy, shiny, and with a perfectly balanced colour.

Shades EQ liquid colour is the only one on the market with an acidic, demi-permanent formula, making it ideal for post-bleaching application. It neutralises unwanted tones without damaging the hair fibre. It does not lift the natural base colour, thus avoiding regrowth lines or colour overlapping – a true ally for those who demand perfection.

Each application provides a luminous gloss effect, thanks to the Cationic Complex, with positively charged ingredients that bind to the hair to smooth, detangle, and protect. The result? Hair with a silky touch, mirror-like shine, and natural movement.

Shades EQ has been professionals' secret for over 30 years, as it allows for toning highlights, refreshing faded colours, or adding a touch of shine to natural hair - all with a conditioning and protective formula, thanks to xylose (thermal protection) and Coconut Oil (colour preservation).

The liquid texture facilitates application with a bottle or brush and can be used neat or mixed with Shades EQ Crystal Clear to soften or adjust the shade. Any shade can be mixed in a 1:1 ratio with Shades EQ Processing Solution developer. In just 20 minutes, hair gets a new lease of life, without damage.

Key features:

• Ammonia-free formula with acidic pH
• Liquid demi-permanent colour
• Toning, shine, and colour refresh in one step
• Contains Coconut Oil and xylose for thermal and colour protection
• Cationic Complex: detangles and smooths
• Mixable and versatile shades, adaptable to any need
• Fast processing time: 20 minutes
• Immediate gloss effect with multi-dimensional shine
• Ideal for use after bleaching without damaging the hair
• Shade: 04M Smoked Cedar