Description
How to Use
Warnings
Warranty
Description

AURA Straightening Hair Dryer | Damage-Free Air Straightening with Natural Results

The AURA Straightening Hair Dryer is a professional device that redefines hair straightening. It doesn't use plates. It doesn't press. It doesn't pull. It operates exclusively through directed airflow, gently and continuously aligning the hair fibre.

Upon holding the AURA, the experience is immediate: lightweight, balanced, intuitive. Hair enters the internal channel and is precisely guided, while the air shapes each strand without friction. The result is not a rigid or artificial straightness. It's a natural straight look, with movement, shine, and a silky touch.

In a single gesture, it dries and straightens. Less time. Less effort. Less thermal and mechanical damage. Ideal for those who use straighteners daily and are looking for a safer and more efficient alternative for continuous use.

It works on wet, damp, or dry hair. It adapts to different hair types: straight, wavy, or curly, and various densities. No advanced technique is required. Just glide. The AURA does the rest.

Key Features

  • Straightening hair dryer with air straightening technology
  • No plates, no friction, no direct thermal contact
  • Dries and straightens simultaneously
  • Natural straightness with movement and shine
  • Frizz and static electricity reduction
  • Ionic technology with 20 million ions
  • High-performance BLDC motor (105,000 rpm)
  • 4 temperature levels + cool shot button
  • Modes: drying and straightening
  • Use on wet, damp, or dry hair
  • Ultralight: 350g
  • Removable filter for easy maintenance
  • 2.5 m professional cable
  • Power: 1400W
  • Sound level: 78 dB

Frequently Asked Questions

Does the AURA Straightening Hair Dryer replace a straightener?

Yes. The AURA was developed to straighten hair without plates, reducing damage associated with direct thermal contact. It provides effective straightening with a more natural finish.

Can I use the AURA on wet hair?

Yes. The AURA functions as both a dryer and a straightener simultaneously. It can be used on wet, damp, or dry hair.

Does it work on wavy or curly hair?

Yes. The AURA adapts to different hair types. On wavy and curly hair, it reduces volume, controls frizz, and creates a natural straight effect.

How to Use
On wet or damp hair, use the AURA to remove excess moisture.
Separate hair into medium-thickness sections.
Insert the strand into the straightening hair dryer's channel.
Slide slowly from roots to ends.
Repeat the process section by section until the desired effect is achieved.
Use the cool shot button to set the hairstyle.
Warnings
Do not use on excessively wet hair (remove excess water first).
Avoid direct contact with the scalp during prolonged use.
Do not use near water or in humid environments.
Switch off after use and allow to cool before storing.
Clean the filter regularly to ensure optimal performance.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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    Free Shipping  Free shipping* on orders equal to or greater than 39€.
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