Ammonia-free demi-permanent light brown hair colour with golden reflect for gloss shine and luminous colour
The L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5.3 is a tone-on-tone, ammonia-free hair colour designed to work on light brown bases with a warm and luminous direction. Shade 5.3 is positioned as a light brown with a golden reflect, ideal for warming up the colour, enriching depth, and restoring shine to the hair without compromising naturalness.
When applied to dry hair, the creamy texture uniformly envelops the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a light brown with a golden reflect and visible gloss shine. The hair appears more even, with visual density and a polished finish from root to tip.
The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is a continuous colour, with true-to-tone reflects and no artificial effect. Suitable for revitalising dull hair, enriching warm reflects, or evening out faded lengths.
Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula guarantees greater comfort during the service and respect for the hair fibre.
With up to 92% naturally-derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, a first colouring experience, or for boosting shine in light brown hair.
Key Features
- L’Oréal Professionnel Demi-permanent hair colour
- Shade 5.3 light brown with golden reflect
- Ammonia-free formula
- Up to 70% grey hair coverage
- Lasts up to 6 weeks
- Up to 3 times more shine
- Lost melanin replenishment technology
- Luminous warm reflects
- Lightens up to 1 shade and darkens up to 4 shades
- Up to 92% naturally-derived ingredients
- Easy-to-apply creamy texture
- Professional 60ml format
Frequently Asked Questions
Is L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5.3 a warm shade?
Yes. Shade 5.3 has a warm direction with a golden reflect.
Is this shade suitable for adding more shine to hair?
Yes. It is ideal for enriching colour and increasing luminosity on light brown bases.
Does L’Oréal Pro Dia Color 5.3 cover grey hair?
Yes. It can cover up to 70% of grey hair, ensuring a natural and uniform result.
The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.
You can use any Diactivateur developer with Dia colour (mixing ratio: 1 + 1.5). For best results, we recommend: Diactivateur 6 vol. for a gentle colour deposit; Diactivateur 9 vol. for a medium colour deposit; Diactivateur 15 vol. for an intense colour deposit.
Wear suitable disposable gloves. Do not use metallic tools (bowl, comb...). Only use the recommended Diactivateur.
In a bowl, applicator bottle, or shaker, mix 60 ml (1 tube) of Dia Color cream and add 90 ml of the chosen Diactivateur developer. Apply to dry hair.
First application: The 20-minute development time begins at the end of the application.
Root touch-up: Apply to the root area, start the 20-minute development time, then immediately distribute through the rest of the hair to revitalise the colour for a deeper and/or darker result.
Distribute through the rest of the hair after 10 minutes if lengths and ends are moderately faded.
Emulsify during the last 5 minutes if the colour is slightly faded.
At the end of the processing time, emulsify carefully for a few minutes. Rinse hair thoroughly until the water runs clear. Wash with Metal Detox shampoo.
Latest update: 2026-06-17 13:14:08
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