L'oréal Professionnel Dia Richesse Hair Colour - 9

Dia Richesse is a tone-on-tone, cream, semi-permanent and ammonia-free hair colour. This hair colour gradually fades without a visible regrowth line. Its formula combines Ionène G™ technology with Incell™, which allows it to treat the hair strands while toning them. It strengthens and protects the hair fibre, providing results that do not weigh down the colour, so after the colouring process, your hair looks healthy and has a natural appearance.

For exclusive use with Diactivateurs and with an alkaline technology, Dia Richesse is suitable for natural or coloured hair. It lightens natural hair by up to 1.5 levels, offers up to 70% grey hair coverage, making it ideal for covering the first signs of grey.

It allows for a change of look, is perfect for applying a first subtle tone to natural hair, and even for intensifying and reviving an existing tone. It neutralises highlights and can be applied after technical services like a perm or straightening. The result, intensity, and coverage will always depend on the choice of Diactivateur. A hair colour that offers rich, deep tones and incredible softness to the hair fibre. Your hair becomes shiny with a beautiful and natural finish.

Active Ingredients:

• Ionène G™ - A minuscule molecule that penetrates deep into the hair fibre, adapting to the strand's shape to correct irregularities and prevent protein and lipid loss. It fills and repairs sensitised areas of the hair fibre, protecting its surface and making it smooth and shiny.

• Incell™ - A molecule that mimics the hair's natural protective ceramides, aiming to reinforce the hair fibre's structure. It acts on the intermediate area of the strand between the cortex and the surface. The particle penetrates the strand and fills spaces, forming a protective layer that leaves hair more resistant during and after the colouring process. This significantly improves the porosity of the strands, increasing protection and shine.

How to use: Use exclusively with Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%). Wear gloves and in a non-metallic bowl, mix your colour with the developer cream.
Mix as follows: 1 part colour + 1.5 parts Diactivateur (e.g. 50ml Dia Richesse colouring cream + 75ml Diactivateur);
First application: With a brush or applicator bottle, apply to dry, unwashed hair*, at the roots, mid-lengths, and ends. Leave to develop for 20 minutes. Then emulsify carefully, rinse, and wash your hair.
Subsequent applications: With a brush or applicator bottle, apply to dry, unwashed hair* only at the roots and leave to develop for 15 minutes. Then apply to mid-lengths and ends and leave for an additional 5 minutes. In certain cases, application to mid-lengths and ends can be done with a simple emulsion. After the development time, emulsify carefully, rinse, and wash your hair.

Specifics for technical applications:
Toning bleached highlights - On the day of a highlight service, apply to towel-dried hair. Leave for 5 minutes. Emulsify and wash your hair.
On the day of a perm/straightening service - Use only with Diactivateurs 6 or 9 vol. Apply to towel-dried hair. Leave for 5 minutes. Emulsify and wash your hair.
Colour refresh - Apply to dry hair and leave for 5 minutes. Emulsify and wash your hair.

* Tip: If hair is excessively dirty or has product residue, it is preferable to wash it before any colouring to ensure the desired result. However, washing removes the natural protective layer of the scalp, making it more sensitive. To ensure greater comfort, less irritation, and more safety, this protection should be restored with the application of Omniplex Scalp Protect. After colouring, do not apply a mask. To finish washing, use a conditioner or a post-colour ampoule for the day of colouring.
Note: *48 hours before application, perform a skin allergy test and carefully read the leaflet accompanying the product.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for potential colour variations that may arise.