Description
How to Use
Ingredients
Warnings
Warranty
Description

XP100 Intense Radiance Permanent Colour 7.71 Medium Blonde Brown Ash with up to 100% total coverage and balanced cool tone

Professional permanent colour designed for technical services requiring tone control, full coverage, and chromatic consistency.

The shade 7.71 Medium Blonde Brown Ash is at level 7 of the colourimetric scale. The chromatic result is a medium blonde with a dominant ash tone and supporting brown, providing a cool, balanced finish with natural depth.

This shade ensures up to 100% grey hair coverage, maintaining visual consistency from roots to ends. High-quality pigments guarantee a uniform, stable, and vibrant colour, with controlled chromatic reading and no interference from warm tones.

Rosemary oil supports the shine and luminosity of the hair fibre. The combination of nine essential herbs (Eucalyptus, Artemisia, Mint, Nettle, Fennel, Lavender, Thyme, Rosemary, and Helichrysum) is integrated into the formula to support hair strengthening during the colouring process.

Its low ammonia formula makes the application smoother and more comfortable for both the professional and the client.

Professional 100ml format, integrated into a range with over 75 shades, allowing technical consistency and versatility in colouring services.

Suitable for professionals seeking tone balance, heat neutralisation, and full coverage in colouring services.

Key features:

  • Up to 100% grey hair coverage
  • 7.71 Medium blonde with dominant ash tone and supporting brown
  • Balanced cool finish and natural depth
  • High-quality pigments for uniform, stable, and vibrant colour
  • Rosemary oil to support shine and luminosity
  • Combination of nine essential herbs to support hair strengthening
  • Low ammonia content
  • 100ml format
  • Range with over 75 shades

Frequently Asked Questions

What characterises the shade 7.71 Medium Blonde Brown Ash?

It corresponds to a level 7 shade with a dominant ash tone and supporting brown. The result is a medium blonde with a balanced cool finish.

Does this hair colour cover grey hair?

Yes. It provides up to 100% grey hair coverage, ensuring colour uniformity and consistency.

What is the role of the active ingredients in the formula?

Rosemary oil supports shine and luminosity. The combination of nine essential herbs contributes to supporting hair strengthening during colouring.


Shade samples are for indication only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may arise.

How to Use

Mix 50 ml of XP100 Intense Radiance with 50 ml of oxidant (1:1 ratio). If using two shades, apply 25 ml of each.

Divide the hair into four sections using the cross parting technique and apply to dry hair with a brush, from roots to ends.

Leave to develop for 30 to 40 minutes, depending on hair type and desired result.

Rinse thoroughly until the water runs clear.

Wash, apply conditioner, and proceed with drying and styling.

Ingredients
Aqua (water) italicum extract, Artemisia absinthium extract, Rosmarinus officinalis (rosemary) leaf oil, Parfum (fragrance), terpineol, tetramethyl acetyloctahydronaphthalenes, hexamethyl indanopyran, alpha-isomethyl ionone, resorcinol, p-phenylenediamine, p-aminophenol, 2,4-diaminophenoxyethanol sulfate, 2-amino-3-hydroxypyridine, m-aminophenol.
Warnings

Hair colourants can cause severe allergic reactions.

Read and follow the instructions.

Perform a preliminary allergy test 48 hours before applying any hair colour. If no irritation occurs, proceed with the application.

Read the leaflet accompanying the product carefully.

This product must not be used on persons under the age of 16.

For professional use only.

Wear suitable gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.

Do not use to colour eyelashes or eyebrows.

Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
  • Free Shipping
    Free Shipping  Free shipping* on orders equal to or greater than 39€.
  • Free samples
    Free samples  With all orders we send samples so you can know what's new.
  • Secure Payments
    Secure Payments:  Pay securely via Ref. MB, Credit Card, Paypal or Cash on Delivery.
  • Descontos até 80%
    Discounts up to 80%:  We offer the best prices and discounts.
don't miss anything
news, competitions and exclusive offers
Enter your email to subscribe to our newsletter
You can unsubscribe at any time from the footer of the newsletters
mask