Highlight your eyes with these false eyelashes, inspired by the eyelash lifting and curling technique.

Its lifting effect helps to lift natural lashes for a more open and shiny appearance, thanks to the curved lash design, which mimics the natural curve of lashes.

Ardell Lift Effect 740 has a more subtle curl, with a spacing between the eyelashes, more spaced and uniform.

Its light volume and long length give the effect of big, brighter eyes.

The glue line is invisible which provides easy application, perfect appearance and comfortable wearing.

Main features:

  • lifting effect
  • light volume
  • Black color
  • glue not included


How to apply: Carefully remove the lash from the packaging, the application should be done as close as possible to your lash line, so align the band with your natural lash line to check the size and, if necessary, cut the outer end.
Place a thin layer of Duo Strip Lash Adhesive Clear along the band and wait 30 seconds for the glue to start working. Apply the band to your natural lash line and gently press to secure.

To remove: Remove the tab from the outer edge by gently pulling. Carefully remove the glue from the band. Reuse and use the box to store your eyelashes.

Note: You can reuse your false eyelashes a few times. For this, do not sleep with false eyelashes, as in addition to not being suitable for this, they can break. Do not put on too much mascara, to avoid the accumulation of residues.

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