Recovers shine and revitalizes color

Dia Color from L'Oréal Professionnel is a demi-permanent, ammonia-free alkaline color that provides hair with exceptional shine.

Its formula reverses the effects of melanin loss, offering up to 6 weeks of intense color and gloss, in addition to covering up to 70% of gray hair.

This hair dye provides 3 times more shine, reviving the color of your hair, leaving it radiant.

Its creamy texture facilitates mixing, application and rinsing, making the process simpler and more comfortable.

Dia Color recovers color and shine through lost melanin replacement technology, which replicates the color of natural melanin and fills the gaps caused by its loss. With up to 92% ingredients of natural origin, it offers a gentler and more caring option for your hair.

A versatile choice, suitable for clients who want everything from a first coloring experience to more complete coverage of gray hair, while also providing a touch of shine and revitalization to dull natural hair, as it is a smooth, shiny and nourishing hair dye. low maintenance.

Main features:

• Ammonia-free alkaline coloring
• Up to 70% coverage of gray hair
• 6 weeks of intense color*
• Hair with 3 times more shine**
• Lightens up to 1 tone with alkaline technology and darkens up to 4 tones
• Provides highlights and dimension to all hair types and textures
• Allows you to customize the results with a wide palette of tones, from the lightest blondes to the darkest browns, in cold, neutral and warm tones
• It has a positive impact on the environment: it uses 36% less packaging***; 27 tons less paper****; recycled and recyclable cardboard; 95% post-recycled aluminum tube.
• Developed together with professionals

How to use: You can use any Dia Activateur developer with the color Dia (mixing ratio: 1 + 1.5). For best results, we recommend: Dia Activateur 6 vol. for a smooth color deposit; Activateur Day 9 vol. for a medium color deposit; Activateur Day 15 vol. for intense color deposit.

Use suitable disposable gloves. Do not use metal utensils (bowl, comb...). Use only the recommended Dia Activateur.
In a bowl, applicator bottle or shaker, mix 60 ml (1 tube) of Dia Color cream and add 90 ml of the chosen Dia Activateur developer. Apply to dry hair.

First application: The 20 min posing time starts at the end of the application.
Retouching of growth: Apply to the growth area, start for 20 minutes and then immediately distribute it through the rest of the hair to revitalize the color with a deeper and/or darker result.
Distribute through the remaining hair after 10 minutes, if the lengths and ends are moderately faded.
Emulsify for the last 5 min if the color is slightly faded.
At the end of the exposure time, emulsify carefully for a few minutes. Rinse your hair well until the water runs clear. Wash with Metal Detox shampoo .

CAUTION: HAIR COLORS CAN CAUSE SERIOUS ALLERGIC REACTIONS. READ AND FOLLOW THE INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOR. IF NO IRRITATION PROBLEM OCCURS, PROCEED WITH APPLICATION. READ CAREFULLY THE LEAFLET THAT ACCOMPANY THE PRODUCT. THIS PRODUCT SHOULD NOT BE USED BY ANYONE UNDER 16 YEARS OF AGE. FOR PROFESSIONAL USE ONLY. WEAR APPROPRIATE GLOVES, IF THE PRODUCT COMES INTO CONTACT WITH YOUR EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR COLORING EYESHASHES AND EYEBROWS.

* Instrumental and consumer testing.
** Maximum % naturalness in all shades of the range, with a minimum of 84%. The rest corresponds to the color yield, sensoriality and conservation of the formula.
*** Vs. Day Richesse.

The tone samples are merely indicative, as they may vary depending on the computer screen used to view them. Therefore, Pluricosmética declines any responsibility for any color variations that may arise.