Permanent coloring – ammonia-free oxidation

The new luxury, ammonia-free, oil-powered and personalized professional coloring experience thanks to its unique and patented ODS technology, and with a renewed, more professional and more sustainable image.

A hair dye with a successful formula, now improved, that allows for ultra-bright, high-impact color results and great scalp comfort.

Its new, more permissive and easier-to-handle texture provides better and faster application, blending and tone enhancement. And its vegan formula achieves better performance, guaranteeing 100% coverage of gray hair, 48% shinier hair and longer-lasting color, always maintaining scalp care.

Color level: 2.0

Main features:

  • Up to 100% gray hair coverage.
  • 48% shinier hair*
  • Easier to handle formula**
  • Easier and faster mixing**
  • Long-lasting nutrition
  • ODS technology 60% wax-free oil
  • Ammonia-free
  • Vegan formula***
  • Optimal scalp comfort


How to apply: To dye your hair, place a 1:1 mixture in a non-metallic bowl: 60 g of INOA coloring with 60 ml of INOA oxidant:

  • 10 vol. lightens up to 1 level
  • 20 vol. lightens up to 2 levels
  • 30 vol. lightens up to 3 levels

Pose time: 35 minutes.

Pro Tip: For thick and/or resistant hair, you can apply the gray coverage mixture when you have 50% or more gray hair. For deeper and/or more opaque coverage you can use deep foundations, or reinforced (.0) for cold and warm tones.

*Instrumental test vs before staining.
**Instrumental test vs previous iNOA.
***Vegan Formula:: No ingredients or derivatives of animal origin.


CAUTION: HAIR COLORS CAN CAUSE SERIOUS ALLERGIC REACTIONS. READ AND FOLLOW THE INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOR. IF NO IRRITATION PROBLEM OCCURS, PROCEED WITH APPLICATION. READ CAREFULLY THE LEAFLET THAT ACCOMPANY THE PRODUCT. THIS PRODUCT SHOULD NOT BE USED BY ANYONE UNDER 16 YEARS OF AGE. FOR PROFESSIONAL USE ONLY. WEAR APPROPRIATE GLOVES, IF THE PRODUCT COMES INTO CONTACT WITH YOUR EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR COLORING EYESHASHES AND EYEBROWS.

The tone samples are merely indicative, as they may vary depending on the computer screen used to view them. Therefore, Pluricosmética declines any responsibility for any color variations that may arise.

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