Description
Warnings
Warranty
Description

Wella Color Touch is the ideal demi-permanent colour for those looking to easily and sophisticatedly transform and enhance hair shades.

This hair colour is perfect for clients who enjoy frequently changing their look, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour delivers a shade true to the chosen tone, regardless of the hair condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The line also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

Achieve a natural and authentic shade with Wella Professionals' Color Touch Pure Naturals demi-permanent colour. A line that complements the shades of Koleston Perfect and offers intense, vibrant colour with a radiant shine.

Color Touch Pure Naturals ensures high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to confidently explore colours and looks.

Key features:

  • Ideal for easily and sophisticatedly transforming and enhancing natural hair colour
  • Vegan and Ammonia-Free* Formula
  • Metal Purifier Technology that removes metallic impurities for a shade true to tone, regardless of hair condition
  • Enriched with Keratin which helps keep hair nourished and healthy
  • Vibrant colours that last up to 24 washes
  • Offers up to 63% more shine
  • Up to 50% grey hair coverage (without pigment)
  • Non-drip formula, which facilitates application and allows for a more precise finish
  • Low maintenance, ideal for those who enjoy frequently changing shades
  • Can be combined with any other shade from the same range
  • Sustainable packaging
  • Professional use


Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream +  60ml of Emulsion). 

Processing time: Without heat - 20 minutes or 15 minutes after a perm / relaxer;

With heat - 15 minutes or 10 minutes after a perm / relaxer;

If necessary, the processing time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For a quick application, an applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, applying the colour mixture evenly from roots to ends.


*except for the Color Touch Plus line, which contains a low ammonia content to guarantee up to 70% grey hair coverage and almost imperceptible root regrowth.


CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE ANY COLOUR APPLICATION. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. 

THIS PRODUCT MUST NOT BE USED ON PERSONS UNDER 16 YEARS OF AGE. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND ABUNDANTLY WITH WATER. DO NOT USE FOR COLOURING EYELASHES OR EYEBROWS. 


The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.

Warnings
General Warnings

  • ● Always read and follow the instructions and indications provided on the product or packaging.
  • ● Keep out of reach of children.
  • ● Do not ingest. In case of ingestion, seek immediate medical assistance.
  • ● Store the product as recommended on the packaging.
  • ● Professional-use products must be applied exclusively by qualified professionals or under their supervision and recommendation.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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