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Wella Color Touch is the ideal demi-permanent colour for those looking to easily and sophisticatedly transform and enhance hair tones.
This hair colour is perfect for clients who enjoy changing their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.
The innovative Metal Purifier technology ensures this colour delivers true-to-tone intensity, regardless of hair condition, providing consistent and stunning results.
Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.
Achieve a natural and intense shade with Color Touch Rich Naturals demi-permanent colour from Wella Professionals. A line that complements Koleston Perfect shades and offers deep, natural colour with a radiant shine.
Color Touch Rich Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.
With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.
Key features:
- Ideal for transforming and enhancing natural hair colour with ease and sophistication
- Vegan and Ammonia-Free* Formula
- Metal Purifier Technology that removes metallic impurities for true-to-tone colour, regardless of hair condition
- Enriched with Keratin which helps keep hair nourished and healthy
- Vibrant colours that last up to 24 washes
- Offers up to 63% more shine
- Up to 50% grey hair coverage (unpigmented)
- Non-drip formula, which facilitates application and allows for a more precise finish
- Low maintenance, ideal for those who enjoy changing their shade frequently
- Can be combined with any other shade from the same range
- Sustainable packaging
- Professional use
*except for the Color Touch Plus line, which contains a low ammonia content to ensure up to 70% grey hair coverage and almost imperceptible root regrowth.
Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for possible colour variations that may arise.
Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g Cream + 60ml Emulsion).
Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;
With heat - 15 minutes or 10 minutes after a perm / straightening;
If necessary, the development time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, apply the colour mixture evenly from roots to ends.
Hair colourants can cause severe allergic reactions.
Read and follow the instructions.
Perform a preliminary allergy test 48 hours before applying any colour.
If no irritation occurs, proceed with the application.
Read the leaflet accompanying the product carefully.
This product should not be used on individuals under 16 years of age.
For professional use only.
Wear appropriate gloves.
If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes and eyebrows.
Latest update: 2026-07-06 00:13:48
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