Description
Warnings
Warranty
Description

Wella Color Touch is the ideal demi-permanent colour for those looking to transform and enhance hair tones with ease and sophistication.

This hair dye is perfect for clients who enjoy changing their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour offers colour intensity true to the chosen shade, regardless of hair condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, for creating personalised and sophisticated effects.

Achieve a natural and authentic shade with Color Touch Pure Naturals demi-permanent colour from Wella Professionals. A line that complements the shades of Koleston Perfect and offers intense, vibrant colour with radiant shine.

Color Touch Pure Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

  • Ideal for transforming and enhancing natural hair colour with ease and sophistication
  • Vegan and Ammonia-free* Formula
  • Metal Purifier technology that removes metallic impurities for colour true to tone, regardless of hair condition
  • Enriched with Keratin which helps keep hair nourished and healthy
  • Vibrant colours that last up to 24 washes
  • Offers up to 63% more shine
  • Up to 50% more coverage on grey hair (without pigment)
  • Non-drip formula, which facilitates application and allows for a more precise finish
  • Low maintenance, ideal for those who like to change shades frequently
  • Can be combined with any other shade from the same range
  • Sustainable Packaging
  • Professional use


Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream +  60ml of Emulsion). 

Processing time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the processing time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, apply the colour mixture evenly from roots to ends.


*except for the Color Touch Plus line, which contains a low ammonia content to guarantee up to 70% grey hair coverage and almost imperceptible root regrowth.


CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION OF ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH THE APPLICATION. READ THE ACCOMPANYING LEAFLET CAREFULLY. 

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS. 


Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for potential colour variations that may arise.

Warnings
General Warnings

  • ● Always read and follow the instructions and indications provided on the product or packaging.
  • ● Keep out of reach of children.
  • ● Do not ingest. In case of ingestion, seek immediate medical assistance.
  • ● Store the product as recommended on the packaging.
  • ● Professional-use products must be applied exclusively by qualified professionals or under their supervision and recommendation.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
  • Free Shipping
    Free Shipping  Free shipping* on orders equal to or greater than 39€.
  • Free samples
    Free samples  With all orders we send samples so you can know what's new.
  • Secure Payments
    Secure Payments:  Pay securely via Ref. MB, Credit Card, Paypal or Cash on Delivery.
  • Descontos até 80%
    Discounts up to 80%:  We offer the best prices and discounts.
don't miss anything
news, competitions and exclusive offers
Enter your email to subscribe to our newsletter
You can unsubscribe at any time from the footer of the newsletters
mask