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Wella Color Touch is the ideal demi-permanent colour for those looking to transform and enhance hair tones with ease and sophistication.
This hair colour is perfect for clients who enjoy frequently changing their look, offering vibrant, low-maintenance results.
Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.
The innovative Metal Purifier technology ensures this colour offers colour intensity true to the chosen shade, regardless of hair condition, providing consistent and stunning results.
Additionally, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.
With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.
Key features:
- Ideal for transforming and enhancing natural hair colour with ease and sophistication
- Vegan and Ammonia-free* Formula
- Metal Purifier Technology that removes metallic impurities for a colour true to shade, regardless of hair condition
- Enriched with Keratin, which helps keep hair nourished and healthy
- Vibrant colours that last up to 24 washes
- Offers up to 63% more shine
- Up to 50% more coverage on white hair (without pigment)
- Non-drip formula, which facilitates application and allows for a more precise finish
- Low maintenance, ideal for those who like to change shades frequently
- Can be combined with any other shade from the same range
- Sustainable packaging
- Professional use
Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream + 60ml of Emulsion).
Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;
With heat - 15 minutes or 10 minutes after a perm / straightening;
If necessary, the development time can be extended by 5 minutes. Mix in a bowl or applicator bottle.
Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, an applicator bottle can be used.
Apply Color Touch to hair previously shampooed and towel-dried, apply the colour mixture evenly from roots to ends.
CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE ANY COLOUR APPLICATION. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. READ THE PRODUCT LEAFLET CAREFULLY.
THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR COLOURING EYELASHES AND EYEBROWS.
Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may occur.
- ● Always read and follow the instructions and indications provided on the product or packaging.
- ● Keep out of reach of children.
- ● Do not ingest. In case of ingestion, seek immediate medical assistance.
- ● Store the product as recommended on the packaging.
- ● Professional-use products must be applied exclusively by qualified professionals or under their supervision and recommendation.
Latest update: 2026-07-06 00:13:48
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