Wella Color Touch Demi-Permanent Demi-Permanent Colour 7/43

Wella Color Touch is the ideal demi-permanent colour for those looking to transform and enhance hair tones with ease and sophistication.

This hair dye is perfect for clients who enjoy changing their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour provides intensity true to the chosen shade, regardless of hair condition, delivering consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

Color Touch Vibrant Reds by Wella Professionals gives hair an incredible red shade. A range that complements Koleston Perfect shades and offers deep, natural colour with radiant shine.

With sustainable packaging and an eco-friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key Features:

• Ideal for transforming and enhancing natural hair colour with ease and sophistication
• Vegan and Ammonia-Free* Formula
• Metal Purifier Technology that removes metallic impurities for colour true to tone, regardless of hair condition
• Enriched with Keratin that helps keep hair nourished and healthy
• Vibrant colours lasting up to 24 washes
• Offers up to 63% more shine
• Up to 50% grey coverage (without pre-pigmentation)
• Non-drip formula, facilitating application and allowing for a more precise finish
• Low maintenance, ideal for those who enjoy changing shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g Cream +  60ml Emulsion). 

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening treatment;

With heat - 15 minutes or 10 minutes after a perm / straightening treatment;

If necessary, the development time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, an applicator bottle can be used. Apply Color Touch to hair that has been previously shampooed and towel-dried, applying the colour mixture evenly from roots to ends.

*except for the Color Touch Plus range, which contains a low ammonia content to ensure up to 70% grey coverage and an almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION OF ANY HAIR COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. READ THE ENCLOSED LEAFLET CAREFULLY. 

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. RINSE EYES IMMEDIATELY AND THOROUGHLY IF PRODUCT COMES INTO CONTACT WITH THEM. DO NOT USE TO DYE EYELASHES OR EYEBROWS. 

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may occur.