Wella Color Touch Demi-Permanent Hair Colour 7/7

Wella Color Touch is the ideal demi-permanent hair colour for those looking to easily and sophisticatedly transform and enhance their hair tones.

This hair colour is perfect for clients who like to change their look frequently, offering vibrant and low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour delivers a shade-true colour intensity, regardless of hair condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, for creating personalised and sophisticated effects.

Color Touch Deep Browns from Wella Professionals provides a multi-dimensional effect to your hair, intensifying its natural brown colour.

A range that complements Koleston Perfect shades and offers the brown you've always wanted.

With sustainable packaging and an eco-friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for easily and sophisticatedly transforming and enhancing natural hair colour
• Vegan and Ammonia-free* Formula
• Metal Purifier Technology that removes metallic impurities for shade-true colour, regardless of hair condition
• Enriched with Keratin to help keep hair nourished and healthy
• Vibrant colours lasting up to 24 washes
• Offers up to 63% more shine
• Up to 50% grey coverage (without pre-pigmentation)
• Non-drip formula, which eases application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade in the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1:2 ratio (Example: 30g of Colour + 60ml of Emulsion).

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the development time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, applying the colour mixture evenly from roots to ends.

*except for the Color Touch Plus range, which contains a low ammonia content to ensure up to 70% grey hair coverage and almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. CARRY OUT A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOUR. IF NO IRRITATION OCCURS, PROCEED WITH THE APPLICATION. CAREFULLY READ THE LEAFLET THAT ACCOMPANIES THE PRODUCT. 

THIS PRODUCT MUST NOT BE USED ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE TO DYE EYELASHES OR EYEBROWS. 

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.