Wella Color Touch Demi-Permanent Hair Colour 7/97

Wella Color Touch is the ideal demi-permanent hair colour for those looking to transform and enhance hair tones with ease and sophistication.

This hair colour is perfect for clients who enjoy changing their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this hair colour delivers shade-true intensity, regardless of the hair's condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, for creating personalised and sophisticated effects.

 Achieve a natural and intense shade with Color Touch Rich Naturals demi-permanent hair colour from Wella Professionals. A line that complements the shades of Koleston Perfect and offers deep, natural colour with radiant shine.

Color Touch Rich Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for transforming and enhancing natural hair colour with ease and sophistication
• Vegan and Ammonia-Free* formula
• Metal Purifier Technology that removes metallic impurities for shade-true colour, regardless of hair condition
• Enriched with Keratin that helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 50% grey coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream +  60ml of Emulsion). 

Processing time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the processing time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried; apply the colour mixture evenly from roots to ends.

*except the Color Touch Plus line, which contains a low ammonia content to ensure up to 70% grey hair coverage and an almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. 

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND ABUNDANTLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS. 

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.