Wella Color Touch Demi-Permanent Semi-Permanent Hair Colour 7/75

Wella Color Touch is the ideal semi-permanent hair colour for those looking to transform and enhance hair tones with ease and sophistication.

This hair colour is perfect for clients who like to change their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour delivers colour intensity true to the chosen shade, regardless of hair condition, providing consistent and stunning results.

Additionally, the formula does not drip during application, ensuring precision and uniformity. The line also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

Color Touch Deep Browns from Wella Professionals provides a multi-dimensional effect to your hair, intensifying your natural brown colour.

A line that complements the Koleston Perfect shades and offers the brown you've always desired.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for transforming and enhancing natural hair colour with ease and sophistication
• Vegan and Ammonia-Free* Formula
• Metal Purifier Technology that removes metallic impurities for a colour true to tone, regardless of hair condition
• Enriched with Keratin which helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 50% more grey hair coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

How to use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1:2 ratio (Example: 30g Cream + 60ml Emulsion).

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the development time can be extended by 5 more minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For a quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried; apply the colour mixture evenly from roots to ends.

*except for the Color Touch Plus line, which contains a low ammonia content to ensure up to 70% grey hair coverage and almost imperceptible root regrowth.

PRECAUTION: HAIR COLOURANTS MAY CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. CARRY OUT A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE ANY COLOUR APPLICATION. IF NO IRRITATION PROBLEM OCCURS, PROCEED WITH APPLICATION. READ THE LEAFLET ACCOMPANYING THE PRODUCT CAREFULLY.

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE TO DYE EYELASHES OR EYEBROWS.

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for possible colour variations that may occur.