Wella Color Touch Semi-Permanent Colour 7/73

Wella Color Touch is the ideal semi-permanent colour for those looking to transform and enhance hair tones with ease and sophistication.

This hair dye is perfect for clients who like to change their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour delivers a shade-true colour intensity, regardless of hair condition, providing consistent and stunning results.

Additionally, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

Color Touch Deep Browns by Wella Professionals provides a multi-dimensional effect to your hair, intensifying its natural brown colour.

A range that complements Koleston Perfect shades and offers the brown you've always wanted.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for transforming and enhancing natural hair colour with ease and sophistication
• Vegan and Ammonia-free* formula
• Metal Purifier Technology that removes metallic impurities for a shade-true colour, regardless of hair condition
• Enriched with Keratin that helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 50% more grey hair coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

How to use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g Cream +  60ml Emulsion). 

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the development time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, an applicator bottle can be used. Apply Color Touch to hair previously shampooed and towel-dried, applying the colour mixture evenly from roots to ends.

*except for the Color Touch Plus line, which contains a low ammonia content to ensure up to 70% grey hair coverage and an almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. 

THIS PRODUCT SHOULD NOT BE USED ON PERSONS UNDER 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR COLOURING EYELASHES AND EYEBROWS. 

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Thus, Pluricosmética disclaims any responsibility for any colour variations that may arise.