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Wella Color Touch is the ideal demi-permanent hair colour for those looking to easily and sophisticatedly transform and enhance hair tones.
This hair dye is perfect for clients who like to change their look frequently, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.
The innovative Metal Purifier technology ensures this colour offers true-to-tone intensity, regardless of hair condition, providing consistent and stunning results.
Furthermore, the non-drip formula ensures precision and uniformity during application. The line also includes the exclusive Color Touch Melt service, for creating personalised and sophisticated effects.
Achieve a natural and intense shade with Wella Professionals' Color Touch Rich Naturals demi-permanent colour. A line that complements Koleston Perfect shades and offers deep, natural colour with radiant shine.
Color Touch Rich Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.
With sustainable packaging and an eco-friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.
Key features:
- Ideal for easily and sophisticatedly transforming and enhancing natural hair colour
- Vegan and Ammonia-Free* Formula
- Metal Purifier Technology that removes metallic impurities for true-to-tone colour, regardless of hair condition
- Enriched with Keratin which helps keep hair nourished and healthy
- Vibrant colours that last up to 24 washes
- Offers up to 63% more shine
- Up to 50% grey coverage (without pigment)
- Non-drip formula, which facilitates application and allows for a more precise finish
- Low maintenance, ideal for those who like to change shades frequently
- Can be combined with any other shade from the same range
- Sustainable packaging
- Professional use
*except for the Color Touch Plus line, which contains a low ammonia content to guarantee up to 70% grey hair coverage and almost imperceptible root regrowth.
Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.
Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream + 60ml of Emulsion).
Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;
With heat - 15 minutes or 10 minutes after a perm / straightening;
If necessary, the development time can be extended by an additional 5 minutes. Mix in a bowl or applicator bottle. Use suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair that has been previously washed with shampoo and towel-dried, applying the colour mixture evenly from roots to ends.
Hair colourants can cause severe allergic reactions.
Read and follow instructions.
Perform a preliminary allergy test 48 hours before applying any hair colourant.
If no irritation occurs, proceed with application.
Read the leaflet accompanying the product carefully.
This product must not be used on persons under the age of 16.
For professional use only.
Wear suitable gloves.
If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes and eyebrows.
Latest update: 2026-07-18 23:14:09
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