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Wella Color Touch is the ideal demi-permanent hair colour for those looking to transform and enhance hair tones with ease and sophistication.
This hair colour is perfect for clients who enjoy frequently changing their look, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.
The innovative Metal Purifier technology ensures this colour provides a true-to-tone colour intensity, regardless of hair condition, delivering consistent and stunning results.
Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.
Achieve a natural and intense shade with Color Touch Rich Naturals demi-permanent colour from Wella Professionals. A range that complements Koleston Perfect shades and offers deep, natural colour with radiant shine.
Color Touch Rich Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.
With sustainable packaging and an eco-friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to confidently explore colours and looks.
Key features:
- Ideal for transforming and enhancing natural hair colour with ease and sophistication
- Vegan and Ammonia-free* Formula
- Metal Purifier Technology that removes metallic impurities for true-to-tone colour, regardless of hair condition
- Enriched with Keratin that helps keep hair nourished and healthy
- Vibrant colours that last up to 24 washes
- Offers up to 63% more shine
- Up to 50% more grey coverage (without pigment)
- Non-drip formula, which facilitates application and allows for a more precise finish
- Low maintenance, ideal for those who enjoy frequently changing their shade
- Can be combined with any other shade from the same range
- Sustainable Packaging
- Professional use
How to use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix at a ratio of 1+2 (Example: 30g of Cream + 60ml of Emulsion).
Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening treatment;
With heat - 15 minutes or 10 minutes after a perm / straightening treatment;
If necessary, the development time can be extended by an additional 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, the applicator bottle can be used. Apply Color Touch to hair that has been previously shampooed and towel-dried, applying the colour mixture evenly from roots to ends.
*except for the Color Touch Plus range, which contains a low ammonia content to ensure up to 70% grey hair coverage and almost imperceptible root regrowth.
CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLICATION OF ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT.
THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES OR EYEBROWS.
Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore declines any responsibility for potential colour variations that may occur.
- ● Always read and follow the instructions and indications provided on the product or packaging.
- ● Keep out of reach of children.
- ● Do not ingest. In case of ingestion, seek immediate medical assistance.
- ● Store the product as recommended on the packaging.
- ● Professional-use products must be applied exclusively by qualified professionals or under their supervision and recommendation.
Latest update: 2026-07-18 19:14:26
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