Intense, oxidant-free colours

Direct colour improves hair structure and is the ideal solution for intense results and to revive hair colour. It works without an oxidising agent, deeply penetrates the hair structure and fills empty spaces caused by bleaching, thus promoting colour retention.

Its gentle formula, based on acidic, anionic pigment, imparts softness and shine to the hair.

VIVIDS Purple Shade - For an intense and creative shade, with infinite possibilities. Ideal for those who desire vibrant and striking results.

Key features:

• Best results on bleached hair

• Can be used on natural hair – more subtle results

• Perfect for intensifying the shade of previously bleached hair

• Intense and luminous colours

• Long-lasting

• Does not damage hair

• Ammonia-free and oxidant-free

• Odour-free

• Vegan

• For professional use

WARNING: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION OF ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH THE APPLICATION. CAREFULLY READ THE LEAFLET ENCLOSED WITH THE PRODUCT. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE TO DYE EYELASHES OR EYEBROWS.

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.