Intense, oxidant-free colours

Direct colour improves hair structure and is the ideal solution for intense results and for reviving hair colour. It works without an oxidising agent, penetrating deeply into the hair structure and filling the empty space caused by bleaching, thus promoting colour fixation.

Its gentle formula, based on acidic, anionic pigment, imparts softness and shine to the hair.

VIVIDS Blue Shade - For an intense and creative shade, with infinite possibilities. Ideal for those who desire vibrant and striking results.

Key features:

• Best results on bleached hair

• Can be used on natural hair - for more subtle results

• Perfect for intensifying the shade of previously bleached hair

• Intense and luminous colours

• Long-lasting

• Does not damage hair

• Ammonia and oxidant-free

• Odourless

• Vegan

• For professional use

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH THE APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. THIS PRODUCT SHOULD NOT BE USED ON PERSONS UNDER 16 YEARS OLD. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.