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Description
How to Use
Warnings
Warranty
Description
Wella Koleston Perfect ME+ Pure Naturals – Professional Color with Authentic Results
Color purity meets precision science. Wella Koleston Perfect ME+ Pure Naturals is a professional permanent color designed to deliver authentic, balanced, and luminous color results, with the depth and natural shine that characterize well-cared-for hair. Each application results in a pure, natural-looking shade that reflects light elegantly and reveals the true essence of the color.
ME+ technology, exclusive to Wella Professionals, represents an evolution in hair color: an innovative dye molecule that reduces the risk of developing new allergies* in non-allergic individuals while maintaining the performance, durability, and intensity that professionals demand. The formula acts evenly and precisely, ensuring up to 100% gray coverage and up to 3 levels of lightening, with less damage color after color.
Its creamy, smooth texture ensures fluid and controlled application, ideal for salon use. During the coloring process, Pure Balance technology helps neutralize free radicals, protecting the hair structure and preserving the integrity of the strand. The result is healthier hair with deep color and lasting shine—a natural, professional finish that you can feel and see.
Each shade in the Pure Naturals range was developed to reflect light harmoniously, creating subtle and sophisticated nuances that respect skin tone and enhance hair texture. A color designed for those seeking color perfection... without compromising hair health.
Pure Naturals 9/01 - Very Light Natural Ash Blonde
Main features:
Professional permanent color with ME+ technology
Pure, authentic and balanced color results
Covers up to 100% of gray hair
Brightens up to 3 levels with natural, long-lasting shine
Reduces the risk of new allergies* in non-allergic people
Less hair damage, color after color
Creamy texture and easy to apply
Reliable and consistent results with every application
Pure Naturals range with natural and luminous looking shades
Professional use
* Although the risk of developing allergies is low, there is still a risk of an allergic reaction that can be serious.
The shade samples are merely indicative, as they may vary depending on the computer screen used to view them. Therefore, Pluricosmética declines any responsibility for any color variations that may arise.
How to Use
Mix Wella Koleston Perfect ME+ Pure Naturals with the appropriate Wella oxidant in a 1:1 ratio.
Apply to dry, unwashed hair, distributing evenly.
Leave to act according to the manufacturer's instructions.
Rinse thoroughly and finish with a post-color shampoo to stabilize the pigment and prolong shine.
Warnings
This product should not be used by children under 16 years of age.
For professional use only.
Wear appropriate gloves. If the product comes into contact with your eyes, rinse immediately and thoroughly with water.
Do not use for coloring eyelashes and eyebrows.
Warranty
For more information about the warranty of products available on pluricosmetica.com,
please refer to point 11 - "Product Warranty" on this page
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Store Availability
The availability shown and the sale price in each of the stores are always subject to confirmation..
Latest update: 2026-06-11 11:07:14
Latest update: 2026-06-11 11:07:14
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