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Wella Illumina Color Permanent Colour 7/31 Medium Gold Ash Blonde

60ml

PVP (w/VAT)

18.33€

11.25 €

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Description

How to Use

Ingredients

Warnings

Warranty

Description

Achieve an extraordinary colour result with Wella Professionals Illumina Color 7/31 Medium Gold Ash Blonde permanent cream colour. Developed to provide luminous, multidimensional, and natural-looking colour, this professional range offers unparalleled transparency and guarantees up to 100% grey coverage, respecting and protecting the integrity of the hair fibre.

Technology and Performance

The Illumina Color range stands out for its advanced colour protection and revelation technologies:

Microlight Technology: Protects hair cuticles and encapsulates copper residues present on the hair surface, preventing them from interfering with the colour's action. This keeps the cuticles smooth and polished, allowing for optimal light reflection and natural contrasts under any lighting.
Integrated Metal Purifier: Helps prevent hair damage caused by the presence of metals during the chemical process.
Microtones: A sophisticated combination of colouring pigments that perfectly mimics the natural nuances and shades of hair.

Technical Specifications

Product type: Permanent cream hair colour
Shade: 7/31 Medium Gold Ash Blonde
Size: 60ml.
Grey coverage: Up to 100% coverage
Lift: Up to 3 levels of lift
Indication: Full head application, partial application or creative techniques; colour correction and balancing, or as a glossing treatment.

Highlights, Care, or Additional Benefits

Ensures colour treatment and prolonged durability through Microlight Technology.
Provides a luminous shine effect and superior cuticle protection.
Shades from the palette can be mixed to create new personalised colours.
Mixing with Color Perfect is not recommended.

Expert Tip

The balanced combination of warm and cool reflections in shade 7/31 Medium Gold Ash Blonde is ideal for creating sophisticated and multidimensional sandy beige tones. Mix the product in a 1:1 ratio with Welloxon Perfect 6% to achieve perfect grey coverage, ensuring smoothness and maximum light reflection in any type of lighting.

Note: The packaging is being updated. New look, but with the same trusted formula.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may arise.

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How to Use

Preparation and Standard Mixing: In a non-metallic bowl, mix in a 1:1 ratio (e.g., 60g of Illumina Color + 60g of Welloxon Perfect developer).
- For 1 level of lift, grey coverage at the same depth, or darkening: use Welloxon Perfect 6%.
- For 2 levels of lift: use Welloxon Perfect 9%.
- For 3 levels of lift: use Welloxon Perfect 12%.
Full Head Application (Same tone or darken): Apply the colour mixture immediately from roots to mid-lengths and ends.
Development Time: Without heat: 30-40 minutes. With heat: 15-25 minutes. If necessary, allow an additional 5-10 minutes of development time.
Lightening Technique (Mid-lengths and Ends): Apply the mixture only to mid-lengths and ends, leaving approximately 2 cm free at the scalp. After the indicated time (Without heat: 20 min / With heat: 15-25 min), apply to the root area.
Glossing Effect (Shine): Mix in a 1:1:1 ratio (1 part Illumina Color, 1 part Color Touch Emulsion 1.9%, and 1 part Wella Care Color Post Treatment Service). Development time: 5-10 minutes.
Rinsing and Post-Treatment: After the development time, rinse thoroughly with water. Wash very well with Wella Care Brilliance Shampoo. To neutralise the colour, use Wella Care Color Post Treatment Service.

Note for grey coverage: Up to 30% grey, use only the fashion shade; between 30% and 50%, add 1/3 of a base shade to the mixture; with more than 50% grey, use one part base shade with one part fashion shade.

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Ingredients

AQUA, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, STEARETH-200, AMMONIUM SULFATE, SODIUM SULFATE, SODIUM HYDROXIDE, SODIUM SULFITE, ASCORBIC ACID, PARFUM, P-AMINOPHENOL, XANTHAN GUM, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, RESORCINOL, DISODIUM EDTA, TOLUENE-2,5-DIAMINE SULFATE, M-AMINOPHENOL, GERANIOL, LINALOOL, BHT. Nota: Esta composição técnica tem por base o sistema INCI (International Nomenclature of Cosmetic Ingredients).

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Warnings

Hair colorants can cause severe allergic reactions.
Read and follow instructions.
Perform a preliminary allergy test 48 hours before applying any colour. If no irritation occurs, proceed with the application.
Read the enclosed leaflet carefully.
This product should not be used on persons under the age of 16.
For professional use only.
Wear suitable gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes or eyebrows.
Keep out of reach of children.
Do not use on irritated or broken skin or a damaged scalp.
In case of irritation or allergic reaction, discontinue use and consult a doctor.
For external use only. Do not ingest.
Store in a cool, dry place, away from direct sunlight.
Adhere to the storage conditions and expiry date indicated on the packaging.