Wella Professionals introduces Supernatural Color Plum Pop Red 4/56, a professional 120g hair colour enriched with tannins, designed to colour, strengthen, and deeply repair the structure of chemically treated hair. Developed to bring innovation and exclusivity to salons in Portugal, this formula introduces the new Supernatural Color experiential service, providing clients with a sublime moment of well-being while transforming the intensity of their shade.
Technology and Performance
This gentle, non-lightening colour is based on a patented granulated formula technology activated by hot water, achieving a perfectly creamy consistency that makes mixing and application to the hair simple and effective. The major technical advancement lies in the action of tannins, which directly bind to keratin fibres to restructure and improve the integrity of the hair cortex. By depositing deep, cool, high-fidelity pigments, it ensures a vibrant tone that fades entirely evenly and uniformly with each wash.
Technical Specifications
Product type: gentle, no-lift colour with tannins
Shade/Tone: Plum Pop Red 4/56 (Plum Red / Burgundy)
Size: 120g
Coverage: tones up to 100% grey hair in 2 steps (suitable for bases with up to 50% grey hair)
Mixing ratio: 1:4-5 mixing proportion
Temperature: activated with hot water at 70°C
Texture: patented granulated formula that develops a creamy consistency after mixing
Compatibility: fully compatible with bleaching and recommended for tone depths from level 2 to 6 (working from bases 6 to 2)
Percentages: formula with 97% naturally derived ingredients for this specific shade (the range varies between 91% and 100% naturally derived on the packaging)
Formula: minimalist composition with a maximum of 12 essential ingredients
Longevity: lasts between 3 and 20 washes, depending on the shade used and initial base, fading uniformly
Highlights, Care or Additional Benefits
Formulated with a rigorous selection of a maximum of 12 essential ingredients and containing 97% naturally derived components, this technical colour minimises chemical stress on the hair fibre. While strengthening chemically treated hair, it acts as a deep repairing shield, perfectly combining colour creativity with hair strand health.
Expert Tip
The Plum Pop Red 4/56 shade is fantastic for creating deep plum, violet, and mahogany tones with cool sophistication on bases from level 2 to 6. As it is a non-lightening colour, use it strategically after bleaching processes to neutralise unwanted undertones or to enrich and revive dull, dark bases, restoring body and density to the fibre.
Tone samples are for indication only, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore disclaims any responsibility for any colour variations that may arise.
- Before opening the packaging, ensure the contents are at the bottom by gently shaking it. Keep the cap away from your face.
- Wear suitable gloves throughout the entire process.
- Prepare the mixture in a bowl, respecting the indicated proportion for the service:
- Full head application: 30g + 120-150ml of hot water at 70°C.
- Toning: 30g + 180-210ml of hot water at 70°C.
- Mix until a creamy texture is obtained.
- Allow to cool until it reaches a comfortable temperature for the skin.
- Test the temperature on your wrist before application.
- Apply to damp, shampooed hair, from roots to ends.
- Cover with cling film and dry with heat.
- Respect the indicated processing time:
- Full head application: 30-45 minutes.
- Toning: 20-30 minutes.
- After the processing time, emulsify carefully.
- Rinse and wash with shampoo and conditioner, if necessary.
- Use the mixture immediately and do not exceed the indicated processing time.
- Do not mix this colourant with any other product.
Allergy alert test: apply a thin layer of the mixture, with a maximum size of 2x2 cm, on the inside of the forearm. Leave for 45 minutes. After drying, rinse carefully with lukewarm water. If itching, redness, swelling, or any skin alteration occurs during the test or on the scalp during colouring, stop the application immediately and consult a doctor.
Latest update: 2026-07-18 15:14:27
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