Wella Color Touch Demi-Permanent Colour 5/37

The innovative Metal Purifier technology ensures this colour delivers true-to-tone colour intensity, regardless of hair condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The range also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

 Achieve a natural and intense shade with Color Touch Rich Naturals demi-permanent colour from Wella Professionals. A range that complements Koleston Perfect shades and offers deep, natural colour with radiant shine.

Color Touch Rich Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for transforming and enhancing natural hair colour with ease and sophistication
• Vegan Formula and Ammonia-Free*
• Metal Purifier Technology that removes metallic impurities for true-to-tone colour, regardless of hair condition
• Enriched with Keratin which helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 50% more grey coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change their shade frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

How to use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix at a 1:2 ratio (Example: 30g of Cream +  60ml of Emulsion). 

Processing time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the processing time can be extended by 5 minutes. Mix in a bowl or applicator bottle. Wear suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, an applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, applying the colour mixture evenly from roots to ends.

*except for the Color Touch Plus range, which contains a low ammonia content to guarantee up to 70% grey coverage and an almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET THAT ACCOMPANIES THE PRODUCT. 

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS. 

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.