Wella Color Touch Demi-Permanent Colouring 4/0

Wella Color Touch is the ideal demi-permanent hair colour for those looking to easily and sophisticatedly transform and enhance hair tones.

This hair dye is perfect for clients who enjoy frequently changing their look, offering vibrant, low-maintenance results. Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colouring delivers true-to-tone colour intensity, regardless of hair condition, providing consistent and stunning results.

Furthermore, the formula doesn't drip during application, ensuring precision and uniformity. The line also includes the exclusive Color Touch Melt service, for creating personalised and sophisticated effects.

Achieve a natural and authentic shade with Wella Professionals' Color Touch Pure Naturals demi-permanent colouring. A line that complements Koleston Perfect shades and offers intense, vibrant colour with radiant shine.

Color Touch Pure Naturals guarantees high colour intensity and shine, without the need for excessive maintenance, making it the ideal choice for those who desire a natural and long-lasting shade.

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to explore colours and looks with confidence.

Key features:

• Ideal for easily and sophisticatedly transforming and enhancing natural hair colour
• Vegan and Ammonia-Free* Formula
• Metal Purifier Technology that removes metallic impurities for true-to-tone colour, regardless of hair condition
• Enriched with Keratin that helps keep hair nourished and healthy
• Vibrant colours lasting up to 24 washes
• Offers up to 63% more shine
• Up to 50% grey coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1+2 ratio (Example: 30g of Cream + 60ml of Emulsion).

Processing time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the processing time can be extended by an additional 5 minutes. Mix in a bowl or applicator bottle. Use suitable gloves. We recommend applying the mixture using a bowl and brush. For quick application, an applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, apply the colour mixture evenly from roots to ends.

*except for the Color Touch Plus line, which contains a low ammonia content to ensure up to 70% grey hair coverage and almost imperceptible root regrowth.

WARNING: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT.

THIS PRODUCT MUST NOT BE USED ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR COLOURING EYELASHES AND EYEBROWS.

The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.