Wella Color Touch Demi-Permanent Hair Colour 9/03

Wella Color Touch is the ideal demi-permanent hair colour for clients looking to easily and elegantly transform and enhance their hair tones.

This hair dye is perfect for clients who enjoy changing their look frequently, delivering vibrant, low-maintenance results.  Its vegan, ammonia-free* formula, enriched with Keratin, is gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour provides a true-to-tone intensity, regardless of the hair's condition, delivering consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The line also includes the exclusive Color Touch Melt service, designed to create personalised and sophisticated effects.

Achieve a natural and authentic shade with Wella Professionals' Color Touch Pure Naturals demi-permanent colour.  This line complements the Koleston Perfect shades, offering intense and vibrant colour with a radiant shine.

Color Touch Pure Naturals ensures high colour intensity and shine without the need for excessive maintenance, making it the ideal choice for those seeking a natural and long-lasting shade.

With sustainable packaging and an eco-friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing clients to confidently explore colours and looks.

Key Features:

• Ideal for easily and elegantly transforming and enhancing natural hair colour
• Vegan and Ammonia-Free* Formula
• Metal Purifier Technology that removes metallic impurities for a true-to-tone colour, regardless of hair condition
• Enriched with Keratin which helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 50% more grey coverage (without pigment)
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%. Mix in a 1:2 ratio (Example: 30g Cream +  60ml Emulsion). 

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the development time can be extended by an additional 5 minutes. Mix in a bowl or applicator bottle. Use appropriate gloves. We recommend applying the mixture using a bowl and brush. For a quick application, the applicator bottle can be used. Apply Color Touch to hair that has been previously washed with shampoo and towel-dried, applying the colour mixture evenly from roots to ends.

*excluding the Color Touch Plus line, which contains a low ammonia content to guarantee up to 70% grey hair coverage and almost imperceptible root regrowth.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION OF THIS PRODUCT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. 

THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE TO DYE EYELASHES OR EYEBROWS. 

Shade samples are for indicative purposes only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.