Wella Color Touch Demi-Permanent Plus Demi-Permanent Colour 55/04

Wella Color Touch is the ideal demi-permanent colour for those looking to easily and sophisticatedly transform and enhance hair tones.

This hair colour is perfect for clients who like to frequently change their look, offering vibrant, low-maintenance results.

Its vegan formula contains low ammonia to guarantee up to 70% grey coverage and virtually imperceptible root regrowth.

It is also enriched with Keratin, gentle on the hair, keeping it nourished and healthy.

The innovative Metal Purifier technology ensures this colour offers colour intensity true to the chosen shade, regardless of the hair condition, providing consistent and stunning results.

Furthermore, the formula does not drip during application, ensuring precision and uniformity. The line also includes the exclusive Color Touch Melt service, to create personalised and sophisticated effects.

Quickly change hair colour and cover grey hair with Wella Professionals' Color Touch Plus demi-permanent colour. A demi-permanent colour, ideal for quick changes to brown tones that require little maintenance. 

With sustainable packaging and an environmentally friendly approach, Wella Color Touch combines beauty, innovation, and environmental responsibility, allowing any client to confidently explore colours and looks.

Key features:

• Ideal for easily and sophisticatedly transforming and enhancing natural hair colour
• Vegan and Ammonia-Free Formula
• Metal Purifier Technology that removes metallic impurities for a colour true to the shade, regardless of hair condition
• Enriched with Keratin that helps keep hair nourished and healthy
• Vibrant colours that last up to 24 washes
• Offers up to 63% more shine
• Up to 70% grey coverage
• Non-drip formula, which facilitates application and allows for a more precise finish
• Low maintenance, ideal for those who like to change shades frequently
• Can be combined with any other shade from the same range
• Sustainable packaging
• Professional use

Directions for use: Always mix Color Touch with Color Touch Emulsion 1.9% or 4%.

Mix in a 1+2 ratio (Example: 30g Cream +  60ml Emulsion). 

Development time: Without heat - 20 minutes or 15 minutes after a perm / straightening;

With heat - 15 minutes or 10 minutes after a perm / straightening;

If necessary, the development time can be extended by 5 minutes.

Mix in a bowl or applicator bottle. Use suitable gloves. We recommend applying the mixture using a bowl and brush. For a quick application, the applicator bottle can be used. Apply Color Touch to hair previously washed with shampoo and towel-dried, apply the colour mixture evenly from roots to ends.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. 

THIS PRODUCT MUST NOT BE USED ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. USE SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND ABUNDANTLY WITH WATER. DO NOT USE FOR COLOURING EYELASHES AND EYEBROWS. 

The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for possible colour variations that may arise.