Intense and oxidant-free colours

Direct hair colour improves hair structure and is the ideal solution for intense results and to revive hair colour. It works without an oxidizing agent, deeply penetrates the hair structure, and fills the empty space caused by bleaching, thus promoting colour retention.

Its gentle formula, based on acidic, anionic pigments, provides softness and shine to the hair.

VIVIDS Red Shade - For an intense and creative shade, with infinite possibilities. Ideal for those who desire vibrant and striking results.

Main features:

• Best results on bleached hair

• Can be used on natural hair - more subtle results

• Perfect for intensifying the shade of previously bleached hair

• Intense and luminous colours

• Long-lasting

• Do not damage hair

• Ammonia-free and oxidant-free

• Odourless

• Vegan

• For professional use

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW THE INSTRUCTIONS. PERFORM A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOURANT. IF NO IRRITATION OCCURS, PROCEED WITH THE APPLICATION. READ THE LEAFLET ACCOMPANYING THE PRODUCT CAREFULLY. THIS PRODUCT SHOULD NOT BE USED ON INDIVIDUALS UNDER 16 YEARS OLD. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS.

Shade samples are for illustrative purposes only, as they may vary depending on the display screen used for viewing. Pluricosmética therefore declines any responsibility for potential colour variations that may arise.