Intense, oxidant-free colours

Direct colour improves hair structure and is the ideal solution for intense results and for revitalising hair colour. It works without an oxidising agent, penetrating deep into the hair structure and filling the empty space caused by bleaching, thereby promoting colour retention.

Its gentle formula, based on an anionic acidic pigment, imparts softness and shine to the hair.

VIVIDS Purple Tone - For an intense and creative shade, with endless possibilities. Ideal for those who want vibrant and striking results.

Key features:

• Best results on bleached hair

• Can be used on natural hair - more subtle results

• Perfect for intensifying the tone of previously bleached hair

• Intense and luminous colours

• Long-lasting

• Does not damage hair

• Ammonia-free and oxidant-free

• Odourless

• Vegan

• For professional use

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. CARRY OUT A PRELIMINARY ALLERGY TEST 48 HOURS BEFORE APPLYING ANY COLOUR. IF NO IRRITATION OCCURS, PROCEED WITH APPLICATION. CAREFULLY READ THE LEAFLET ACCOMPANYING THE PRODUCT. THIS PRODUCT MUST NOT BE USED ON PERSONS UNDER THE AGE OF 16. FOR PROFESSIONAL USE ONLY. WEAR SUITABLE GLOVES. IF THE PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER. DO NOT USE FOR DYEING EYELASHES AND EYEBROWS.

Shade samples are for indication purposes only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.