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Wella Illumina Color Permanent Colour 10/53 Super Light Blonde Mahogany Gold

60ml

PVP (w/VAT)

18.33€

11.25 €

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Description

How to Use

Ingredients

Warnings

Warranty

Description

Achieve an extraordinary colour result with the Wella Professionals Illumina Color 10/53 Super Light Blonde Mahogany Gold permanent cream colour. Developed to provide a highly luminous, multi-dimensional, and natural-looking colour, this professional range offers unparalleled transparency and guarantees up to 100% grey coverage, respecting and protecting the integrity of the hair fibre.

Technology and Performance

The Illumina Color range stands out for its advanced colour protection and revelation technologies:

Microlight Technology: Protects hair cuticles and encapsulates copper residues present on the hair surface, preventing them from interfering with the colouring process. This keeps cuticles smooth and polished, allowing for optimal light passage and reflecting natural contrasts under any lighting.
Integrated Metal Purifier: Helps prevent hair damage caused by the presence of metals during the chemical process.
Microtones: A sophisticated combination of colouring pigments that perfectly mimics the natural nuances and tones of hair.

Technical Specifications

Product type: Permanent cream colour
Shade: 10/53 Super Light Blonde Mahogany Gold
Size: Follow the instructions on the packaging or from the professional.
Grey coverage: Up to 100% grey coverage
Lightening: Up to 3 levels of lift
Indication: Whole head, partial application or creative techniques; lightening, glossing effect, colour correction or colour balancing.

Highlights, Care or Additional Benefits

Ensures colour treatment and prolonged durability through Microlight Technology.
Provides a luminous gloss effect and superior cuticle protection.
The palette shades can be mixed together to create new custom colours.
Mixing with Color Perfect is not recommended.

Expert Tip

As a shade belonging to level 10/, the 10/53 Super Light Blonde Mahogany Gold nuance is ideal for toning services and creating sophisticated pastel tones with a warm and balanced transparency. Always mix the product with Color Touch Emulsion 1.9% in a 1:2 ratio. Comb the hair evenly throughout the 5 to 15-minute exposure period to ensure a perfect blend of reflections.

Note: The packaging is being updated. New look, but with the same trusted formula.

Please note that the shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may occur.

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How to Use

Preparation and Standard Mixing: In a non-metallic bowl, mix in a 1:1 ratio (e.g., 60g of Illumina Color + 60g of Welloxon Perfect oxidiser).
- For 1 level of lift, grey coverage at the same depth or darkening: use Welloxon Perfect 6%.
- For 2 levels of lift: use Welloxon Perfect 9%.
- For 3 levels of lift: use Welloxon Perfect 12%.
Full Head Application (Same shade or darkening): Apply the colour mixture immediately from roots to mid-lengths and ends.
Processing Time: Without heat: 30-40 minutes. With heat: 15-25 minutes. If necessary, allow an additional 5-10 minutes development time.
Lightening Technique (Mid-lengths and Ends): Apply the mixture only to the mid-lengths and ends, leaving approximately 2 cm free at the scalp. After the indicated time (Without heat: 20 min / With heat: 15-25 min), apply to the root area.
Pastel Tones / Toning: For toning with level 10/, mix in a 1:2 ratio with Color Touch Emulsion 1.9%. Exposure time: 5 to 15 minutes.
Glossing Effect: Mix in a 1:1:1 ratio (1 part Illumina Color, 1 part Color Touch Emulsion 1.9% and 1 part Wella Care Color Post Treatment Service). Exposure time: 5-10 minutes.
Rinsing and Post-Treatment: After the exposure time, rinse thoroughly with water. Wash very well with Wella Care Brilliance Shampoo. To neutralise the colour, use Wella Care Color Post Treatment Service.

Note for grey coverage: Up to 30% grey, use only the toning shade; between 30% and 50%, add 1/3 base tone to the mixture; with more than 50% grey, use one part base tone with one part toning shade.

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Ingredients

AQUA, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, STEARETH-200, AMMONIUM SULFATE, SODIUM SULFATE, SODIUM HYDROXIDE, SODIUM SULFITE, ASCORBIC ACID, PARFUM, P-AMINOPHENOL, XANTHAN GUM, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, RESORCINOL, DISODIUM EDTA, TOLUENE-2,5-DIAMINE SULFATE, M-AMINOPHENOL, GERANIOL, LINALOOL, BHT. Nota: Esta composição técnica tem por base o sistema INCI (International Nomenclature of Cosmetic Ingredients).

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Warnings

Hair colourants can cause severe allergic reactions.
Read and follow instructions.
Perform a preliminary allergy test 48 hours before applying any colourant. If no irritation occurs, proceed with the application.
Carefully read the leaflet accompanying the product.
This product must not be used on persons under 16 years of age.
For professional use only.
Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes or eyebrows.
Keep out of reach of children.
Do not use on irritated, broken, or damaged scalp.
In case of irritation or allergic reaction, discontinue use and consult a doctor.
For external use only. Do not ingest.
Store in a cool, dry place, away from direct sunlight.
Respect the storage conditions and expiry date indicated on the packaging.