Wella Illumina Color Permanent Colour 7/75 Medium Blonde Mahogany Brown
Achieve an extraordinary colour result with the permanent cream colour Wella Professionals Illumina Color 7/75 Medium Blonde Mahogany Brown. Developed to deliver a highly luminous, multidimensional, and natural-looking colour, this professional range offers unparalleled transparency and guarantees up to 100% grey coverage, respecting and protecting the integrity of the hair fibre.
Technology and Performance
The Illumina Color range stands out for its advanced colour protection and revelation technologies:
Microlight Technology: Protects hair cuticles and encapsulates copper residues present on the hair surface, preventing them from interfering with the colour's action. This keeps cuticles smooth and polished, allowing for optimal light reflection and mirroring natural contrasts under any lighting.
Integrated Metal Purifier: Helps prevent hair damage caused by the presence of metals during the chemical process.
Microtonos: A sophisticated combination of colouring pigments that perfectly mimics the natural nuances and shades of hair.
Technical Specifications
Product type: Permanent cream colour
Shade: 7/75 Medium Blonde Mahogany Brown
Size: Follow the instructions on the packaging or from your professional stylist.
Grey coverage: Up to 100% grey hair coverage
Lightening: Up to 3 levels of lift
Indication: Full head, partial application or creative techniques; lightening, glossing effect, colour correction or colour balancing.
Highlights, Care, or Additional Benefits
Ensures colour treatment and prolonged durability through Microlight Technology.
Provides a luminous shine effect and superior cuticle protection.
Palette shades can be intermixed to create new personalised colours.
Mixing with Color Perfect is not recommended.
Expert Tip
For shade 7/75 Medium Blonde Mahogany Brown, mix the product in a 1:1 ratio with Welloxon Perfect 6% to achieve perfect grey coverage while maintaining the same base depth. If the goal is to intensify warm brown and mahogany reflections on natural hair without grey, explore mixing with Color Touch Emulsion 4% in a 1:1 ratio for a technical result with great depth.
Note: Packaging is being updated. New look, same trusted formula.
Shade samples are for indication only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may occur.
Standard Preparation and Mixing: In a non-metallic bowl, mix in a 1:1 ratio (e.g., 60g of Illumina Color + 60g of Welloxon Perfect oxidant).
For 1 level of lift, grey coverage at the same depth, or darkening: use Welloxon Perfect 6%.
For 2 levels of lift: use Welloxon Perfect 9%.
For 3 levels of lift: use Welloxon Perfect 12%.
Full Head Application (Same tone or darkening): Apply the colour mixture immediately from roots to ends.
Development Time: Without heat: 30-40 minutes. With heat: 15-25 minutes. If necessary, allow an additional 5-10 minutes of development time.
Lightening Technique (Mid-lengths and Ends): Apply the mixture only to mid-lengths and ends, leaving approximately 2 cm free at the scalp. After the indicated time (Without heat: 20 min / With heat: 15-25 min), apply to the root area.
Glossing Effect (Shine): Mix in a 1:1:1 ratio (1 part Illumina Color, 1 part Color Touch Emulsion 1.9%, and 1 part Wella Care Color Post Treatment Service). Exposure time: 5-10 minutes.
Rinsing and Post-Treatment: After the exposure time, rinse thoroughly with water. Wash very well with Wella Care Brilliance Shampoo. To neutralise the colour, use Wella Care Color Post Treatment Service.
Note for grey coverage: For up to 30% grey, use only the fashion shade; between 30% and 50%, add 1/3 of a base shade to the mixture; with over 50% grey, use one part base shade with one part fashion shade. For deeper results on natural hair without grey, use a 1:1 mixing ratio with Color Touch Emulsion 4%.
Hair colorants can cause severe allergic reactions.
Read and follow the instructions.
Perform a preliminary allergy test 48 hours before applying any colour. If no irritation occurs, proceed with the application.
Carefully read the leaflet accompanying the product.
This product should not be used on persons under 16 years of age.
For professional use only.
Wear suitable gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for dyeing eyelashes and eyebrows.
Keep out of reach of children.
Do not use on irritated or broken skin, or on a damaged scalp.
In case of irritation or allergic reaction, discontinue use and consult a doctor.
External use only. Do not ingest.
Store in a cool, dry place, away from direct sunlight.
Observe the storage conditions and expiry date indicated on the packaging.
Latest update: 2026-07-18 17:14:27
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