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Wella Illumina Color Permanent Colour 7/53 Medium Blonde Mahogany Gold

60ml

PVP (w/VAT)

18.33€

11.25 €

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Description

How to Use

Ingredients

Warnings

Warranty

Description

Achieve an extraordinary colour result with Wella Professionals Illumina Color 7/53 Medium Blonde Mahogany Gold permanent cream colour. Developed to provide highly luminous, multi-dimensional, and natural-looking colour, this professional range offers unparalleled transparency and guarantees up to 100% grey hair coverage, respecting and protecting the integrity of the hair fibre.

Technology and Performance

The Illumina Color range stands out for its advanced colour protection and revelation technologies:

Microlight Technology: Protects hair cuticles and encapsulates copper residues present on the hair surface, preventing them from interfering with the colour's action. This keeps cuticles smooth and polished, allowing optimal light reflection and natural contrasts under any lighting.
Integrated Metal Purifier: Helps prevent hair damage caused by the presence of metals during the chemical process.
Micro-tones: A sophisticated combination of colouring pigments that perfectly mimics the natural nuances and shades of hair.

Technical Specifications

Product type: Permanent cream colour
Shade: 7/53 Medium Blonde Mahogany Gold
Size: Follow the instructions on the packaging or as advised by the professional.
Grey coverage: Up to 100% grey hair coverage
Lightening: Up to 3 levels of lift
Indication: Full head, partial application or creative techniques; lightening, gloss effect, colour correction or colour balancing.

Highlights, Care or Additional Benefits

Ensures colour treatment and prolonged durability through Microlight Technology.
Provides a luminous gloss effect and superior cuticle protection.
The shades in the palette can be intermixed to create new custom colours.
Mixing with Color Perfect is not recommended.

Expert Tip

For the 7/53 Medium Blonde Mahogany Gold shade, perform the standard 1:1 mixture with the appropriate Welloxon Perfect developer for the hair's technical diagnosis. If you wish to revive the richness and luminosity of warm mahogany and gold reflexes on faded lengths and ends without altering the base, opt for the Glossing service with Color Touch Emulsion 1.9%.

Note: Packaging is being updated. New image, but with the same trusted formula.

The shade samples are indicative only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.

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How to Use

Preparation and Standard Mixing: In a non-metallic bowl, mix in a 1:1 ratio (e.g., 60g of Illumina Color + 60g of Welloxon Perfect developer).
- For 1 level of lift, grey coverage at the same depth, or darkening: use Welloxon Perfect 6%.
- For 2 levels of lift: use Welloxon Perfect 9%.
- For 3 levels of lift: use Welloxon Perfect 12%.
Full Head Application (Same tone or darkening): Apply the colour mixture immediately from roots to lengths and ends.
Development Time: Without heat: 30-40 minutes. With heat: 15-25 minutes. If necessary, allow an additional 5-10 minutes development time.
Lightening Technique (Mid-lengths and Ends): Apply the mixture only to mid-lengths and ends, leaving approximately 2 cm free at the scalp. After the indicated time (Without heat: 20 min / With heat: 15-25 min), apply to the root area.
Glossing Effect (Shine): Mix in a 1:1:1 ratio (1 part Illumina Color, 1 part Color Touch Emulsion 1.9% and 1 part Wella Care Color Post Treatment Service). Exposure time: 5-10 minutes.
Rinsing and Post-Treatment: After the exposure time, rinse thoroughly with water. Wash very well with Wella Care Brilliance Shampoo. To neutralise the colour, use Wella Care Color Post Treatment Service.

Note for grey coverage: Up to 30% grey, use only the fashion shade; between 30% and 50%, add 1/3 of a base tone to the mixture; with more than 50% grey, use one part base tone with one part fashion shade.

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Ingredients

AQUA, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, STEARETH-200, AMMONIUM SULFATE, SODIUM SULFATE, SODIUM HYDROXIDE, SODIUM SULFITE, ASCORBIC ACID, PARFUM, P-AMINOPHENOL, XANTHAN GUM, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, RESORCINOL, DISODIUM EDTA, TOLUENE-2,5-DIAMINE SULFATE, M-AMINOPHENOL, GERANIOL, LINALOOL, BHT. Nota: Esta composição técnica tem por base o sistema INCI (International Nomenclature of Cosmetic Ingredients).

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Warnings

Hair colourants can cause severe allergic reactions.
Read and follow instructions.
Perform a preliminary allergy test 48 hours before applying any colourant. If no irritation occurs, proceed with the application.
Read the product leaflet carefully.
This product should not be used on persons under the age of 16.
For professional use only.
Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for dyeing eyelashes or eyebrows.
Keep out of reach of children.
Do not use on irritated or broken skin or if there are lesions on the scalp.
In case of irritation or allergic reaction, discontinue use and consult a doctor.
For external use. Do not ingest.
Store in a cool, dry place, away from direct sunlight.
Observe the storage conditions and expiry date indicated on the packaging.