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L’Oréal Pro Inoa Permanent Ammonia-Free Hair Colour 7.23

60ml

PVP (w/VAT)

16.36€

11.75 €

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Description

How to Use

Ingredients

Warnings

Warranty

Description

Professional Permanent Ammonia-Free Hair Colour – Shine, Comfort, and Luxury Performance

Imagine opening the tube and immediately feeling the creamy, more yielding texture glide between your fingers. Permanent hair colour takes on another dimension: it mixes instantly, envelops each strand, and transforms application into a secure, fast, and precise process. No stinging. No harshness. Just a sensation of absolute comfort on the scalp… as the colour begins to reveal itself.

When working with the hair, the real impact of the oil-powered formula becomes evident. The exclusive, patented ODS technology – present at 60% – acts as a catalyst for shine and nourishment. The colour sets evenly, deeply, luminously. And when the hair dries? That mirrored reflection appears, capturing light from every angle. A 48% superior shine that doesn't fade after just a few washes. It lasts. It evolves. It endures.

For those seeking total grey hair coverage and high-impact, ammonia-free colour, this vegan formula becomes an ally. Professionals notice the difference in mixing speed. Clients feel their hair is softer to the touch, more nourished, and easier to comb.

There's always the question: will it last? Yes – enhanced durability ensures intense and vibrant shades for much longer, without compromising hair health. It's a ritual that simplifies the process, elevates the result, and meets the demands of those who accept nothing less than excellence in professional ammonia-free hair colouring.

Shade Level: 7.23 Iridescent Golden Blonde

Key Features

Up to 100% grey hair coverage

48% shinier hair*

Easier to handle formula**

Easier and faster mixing**

Lasting nourishment

60% oil ODS Technology

Ammonia-free

Vegan formula***

Optimal scalp comfort

*Instrumental test vs before colouration.
**Instrumental test vs previous iNOA.
***Vegan Formula: No ingredients or derivatives of animal origin.

Shade samples are for illustrative purposes only, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore disclaims any responsibility for any colour variations that may arise.

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How to Use

To colour the hair, place the 1:1 mixture in a non-metallic bowl: 60 g of INOA colour with 60 ml of INOA oxidant:

10 vol. lightens up to 1 level
20 vol. lightens up to 2 levels
30 vol. lightens up to 3 levels

Development time: 35 minutes.

Pro Tip: For thick and/or resistant hair, you can apply the grey hair coverage mixture when there is 50% or more grey hair. For deeper and/or more opaque coverage, you can use deep or reinforced (.0) shades for cool and warm tones.

:: Usage tips

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Ingredients

PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE • AQUA / WATER / EAU • ETHANOLAMINE • COCO-GLUCOSIDE • SODIUM LAURYL SULFATE • PEG-40 HYDROGENATED CASTOR OIL • HYDROXYPROPYL GUAR • SODIUM METABISULFITE • EDTA • HYDROXYBENZOMORPHOLINE • TOLUENE-2,5-DIAMINE • ASCORBIC ACID • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • 2,4-DIAMINOPHENOXYETHANOL HCL • THIOGLYCERIN

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Warnings

Hair colourants can cause severe allergic reactions.

Read and follow instructions.

Perform a preliminary allergy test 48 hours before applying any colourant. If no irritation occurs, proceed with the application.

Read the leaflet accompanying the product carefully.

This product should not be used on persons under 16 years old.

For professional use only.

Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.

Do not use for colouring eyelashes or eyebrows.

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Warranty