Description
How to Use
Warnings
Warranty
Description

Wella Koleston Perfect ME+ Professional Colour – Light Blondes, Pure Shine and Long-lasting Colour

Wella Koleston Perfect ME+ Special Blonde 12/11 is a permanent hair dye created to reveal authentic, balanced, and brilliant tones, with a natural depth that transforms blonde hair into a reflection of sophistication. Its creamy and fluid texture adheres perfectly to the hair fibre, distributing the pigment homogeneously and ensuring uniform colouring, even on the most resistant strands.

Wella's exclusive ME+ technology replaces pPD and pTD with an innovative molecule that reduces the risk of skin sensitisation*, preserving colour performance and durability. The result is a high-performance, safe, and precise professional colour that maintains hair integrity even after multiple applications.

This super-lightening colour lightens up to 4 levels, illuminating natural blondes with subtle intensity and a shine that captures light from any angle. The 12/11 Intense Ash Blonde neutralises unwanted reflections and reveals a cool, elegant, and modern tone - ideal for those seeking a professional result with a refined finish.

The delicate fragrance and smooth application make the process more pleasant, transforming the colouring moment into a true beauty ritual. Hair gains vitality, a silky texture, and a pure colour that resists the test of time.

Special Blonde 12/11 - Super-lightening Intense Ash Blonde

Key Features

Permanent hair dye with professional formula
ME+ Technology: reduces the risk of allergic reactions*
Lightens up to 4 levels, ideal for natural blondes
Up to 100% grey hair coverage
Pure, balanced, and luminous colour
Creamy and fluid texture for even application
Intense shine and natural depth from root to tip
Soft and pleasant fragrance
Consistent and long-lasting results
Professional use

* While the risk of developing allergies is reduced, there is still a risk of an allergic reaction that can be severe.

The shade samples are for indication only, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore disclaims any responsibility for any colour variations that may arise.

How to Use
Mix Wella Koleston Perfect ME+ Special Blonde 12/11 with the appropriate developer, following the manufacturer's recommended ratio.
Apply to dry, unwashed hair.
Leave to develop for the necessary time according to the desired level of lightening.
Rinse thoroughly and finish with a post-colour shampoo to fix the pigment and stabilise the hair's pH.
Warnings
Hair colorants can cause severe allergic reactions.
Read and follow instructions.
Perform a preliminary allergy test 48 hours before applying any colourant. If no irritation occurs, proceed with the application.
Carefully read the leaflet accompanying the product.
This product must not be used on persons under 16 years of age.
For professional use only.
Wear suitable gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use to dye eyelashes or eyebrows.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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