Description
How to Use
Warnings
Warranty
Description

Wella Koleston Perfect ME+ Rich Naturals – Natural Shades with Sublime Shine and Colour Balance

The perfect harmony of naturalness and radiance. Wella Koleston Perfect ME+ Rich Naturals is a professional permanent hair colour developed to offer natural, balanced, and radiant shades, with a depth of colour that reflects the shine and vitality of healthy hair. Each application transforms the hair into a veil of light - pure, even colour with movement.

ME+ technology, exclusive to Wella Professionals, redefines the standards of modern hair colouring. Its innovative molecule replaces traditional pPD and pTD, reducing the risk of developing new allergies* in people who are not allergic, without compromising professional performance. The hair colour maintains its intensity and colour fidelity, with up to 100% grey coverage and up to 3 levels of lift.

The creamy and fluid texture of Wella Koleston Perfect ME+ Rich Naturals ensures easy and even application, while Pure Balance technology acts on the hair fibre, helping to neutralise free radicals during the colouring process. The result is more resilient, soft hair with less damage - colour after colour.

The shades in the Rich Naturals range were designed to enhance hair's beauty with natural and balanced reflections. From soft blondes to warm browns, each nuance subtly and sophisticatedly captures light, providing a natural, elegant, and long-lasting finish. The hair colour reveals the true dimension of professional colour - shine, harmony, and authenticity.

Rich Naturals 7/37 - Medium Blonde Gold Brown

Key Features:

Professional permanent hair colour with ME+ technology
Natural and balanced shades with shine and depth
Up to 100% grey coverage
Lifts up to 3 levels
Pure Balance formula to reduce hair damage
Reduces the risk of developing new allergies* in people who are not allergic
Creamy, smooth texture for easy application
Reliable and consistent results with each application
Rich Naturals range for rnatural and luminous reflections
Professional use


* While the risk of developing allergies is reduced, there is still a risk of an allergic reaction that can be severe.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for possible colour variations that may arise.
How to Use

Mix Wella Koleston Perfect ME+ Rich Naturals with the appropriate Wella developer, in a 1:1 ratio.

Apply to dry, unwashed hair, distributing evenly.

Leave to process according to the manufacturer's instructions.

Rinse thoroughly and finish with a post-colour shampoo to stabilise the pigment and prolong shine.

Warnings

Hair colourants can cause severe allergic reactions.

Read and follow the instructions.

Perform a preliminary allergy patch test 48 hours before applying any hair colour. If no irritation occurs, proceed with the application.

Read the leaflet accompanying the product carefully.

This product must not be used on persons under 16 years of age.

For professional use only.

Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.

Do not use for colouring eyelashes or eyebrows.

Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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