Description
How to Use
Warnings
Warranty
Description

Wella Koleston Perfect ME+ Pure Naturals – Professional Hair Colour for Authentic Results

The purity of colour combined with the science of precision. Wella Koleston Perfect ME+ Pure Naturals is a professional permanent hair colour designed to offer authentic, balanced, and luminous colour results, with the depth and natural shine that distinguish well-cared-for hair. Each application translates into a pure, natural-looking shade that elegantly reflects light and reveals the true essence of the colour.

ME+ technology, exclusive to Wella Professionals, represents an evolution in hair colouring: an innovative dye molecule that reduces the risk of developing new allergies* in people who are not allergic, while maintaining the performance, durability, and intensity demanded by professionals. The formula works uniformly and precisely, guaranteeing up to 100% grey coverage and up to 3 levels of lift, with less damage colour after colour.

Its creamy and smooth texture ensures a fluid and controlled application, ideal for salon use. During the colouring process, Pure Balance technology helps neutralise free radicals, protecting the hair structure and preserving the integrity of the strand. The result is healthier hair with deep colour and lasting shine - a natural and professional finish that can be felt and seen.

Each shade in the Pure Naturals range has been developed to harmoniously reflect light, creating subtle and sophisticated nuances that respect skin tone and enhance hair texture. A hair colour designed for those seeking colour perfection… without compromising hair health.

Pure Naturals 7/0 - Natural Medium Blonde

Key Features:

Professional permanent hair colour with ME+ technology
Pure, authentic, and balanced colour results
Up to 100% grey coverage
Lifts up to 3 levels with natural, long-lasting shine
Reduces the risk of developing new allergies* in people who are not allergic
Less hair damage, colour after colour
Creamy texture and easy to apply
Reliable and consistent results with every application
Pure Naturals range with natural and luminous-looking shades
Professional use


* Although the risk of developing allergies is reduced, there is still a risk of an allergic reaction which can be severe.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore disclaims any responsibility for potential colour variations that may arise.
How to Use

Mix Wella Koleston Perfect ME+ Pure Naturals with the appropriate Wella developer, in a 1:1 ratio.

Apply to dry, unwashed hair, distributing evenly.

Leave to develop according to the manufacturer's instructions.

Rinse thoroughly and finish with a post-colour shampoo to stabilise the pigment and prolong shine.

Warnings

Hair colourants can cause severe allergic reactions.

Read and follow the instructions.

Perform a preliminary allergy test 48 hours before applying any hair colourant. If no irritation occurs, proceed with the application.

Read the product leaflet carefully.

This product should not be used on individuals under 16 years of age.

For professional use only.

Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.

Do not use for colouring eyelashes or eyebrows.

Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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