Description
How to Use
Warnings
Warranty
Description

Wella Koleston Perfect ME+ Pure Naturals – Professional Hair Colour with Authentic Results

The purity of colour combined with the science of precision. Wella Koleston Perfect ME+ Pure Naturals is a professional permanent hair colour designed to deliver authentic, balanced, and luminous colour results, with the depth and natural shine that distinguishes well-cared-for hair. Each application results in a pure, natural-looking shade that elegantly reflects light and reveals the true essence of the colour.

ME+ technology, exclusive to Wella Professionals, represents an evolution in hair colouring: an innovative dye molecule that reduces the risk of developing new allergies* in people not allergic to hair colourants, while maintaining the performance, durability, and intensity professionals demand. The formula acts uniformly and precisely, guaranteeing up to 100% grey coverage and up to 3 levels of lift, with less damage colour after colour.

Its creamy and smooth texture ensures a fluid and controlled application, ideal for salon use. During the colouring process, Pure Balance technology helps neutralise free radicals, protecting the hair structure and preserving the strand's integrity. The result is healthier hair with deep colour and lasting shine - a natural and professional finish that can be felt and seen.

Each shade in the Pure Naturals range has been developed to harmoniously reflect light, creating subtle and sophisticated nuances that respect skin tone and enhance hair texture. A hair colour designed for those seeking colour perfection… without compromising hair health.

Pure Naturals 7/07 - Medium Blonde Natural Brown

Key features:

Professional permanent hair colour with ME+ technology
Pure, authentic, and balanced colour results
Up to 100% grey coverage
Up to 3 levels of lift with natural and long-lasting shine
Reduces the risk of developing new allergies* in people not allergic to hair colourants
Less hair damage, colour after colour
Creamy and easy-to-apply texture
Reliable and consistent results with every application
Pure Naturals range with natural-looking and luminous shades
Professional use


* While the risk of developing allergies is reduced, there is still a risk of an allergic reaction that can be severe.

Shade samples are for guidance only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may arise.
How to Use

Mix Wella Koleston Perfect ME+ Pure Naturals with the appropriate Wella developer in a 1:1 ratio.

Apply to dry, unwashed hair, distributing evenly.

Leave to develop according to the manufacturer's instructions.

Rinse thoroughly and finish with a post-colour shampoo to stabilise the pigment and prolong shine.

Warnings

Hair colourants can cause severe allergic reactions.

Read and follow instructions.

Perform a preliminary allergy test 48 hours before applying any hair colour. If no irritation occurs, proceed with the application.

Carefully read the leaflet accompanying the product.

This product should not be used on persons under 16 years of age.

For professional use only.

Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.

Do not use for colouring eyelashes or eyebrows.

Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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