Description
How to Use
Warnings
Warranty
Description

Demi-permanent brown hair colour with red reflection, ammonia-free, for glossy shine and intense colour

The L’Oréal Pro Dia Color Demi-Permanent Colour 5.5 is a tone-on-tone, ammonia-free colour, designed to work on brown bases with a more expressive red reflection. Shade 5.5 is a warm brown, ideal for intensifying colour and creating a more vibrant finish, while maintaining a balanced and natural result.

When applied to dry hair, the creamy texture allows for even and precise distribution. The colour develops progressively, revealing a visible brown with red reflection and immediate glossy shine. Hair gains depth, dimension, and a more striking finish from root to tip.

The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is continuous colour, with reflections true to the shade and no artificial effect. Suitable for revitalising dull hair, intensifying reflections, or evening out faded lengths.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of white hair, ensuring a natural and integrated result. The ammonia-free formula guarantees greater comfort during the service and respect for the hair fibre.

With up to 92% natural origin ingredients, this colour offers professional performance with a gentler approach. Suitable for colour maintenance, enriching reflections, and boosting shine in brown hair.

Key Features

  • L’Oréal Professionnel demi-permanent colour
  • Shade 5.5 brown with red reflection
  • Ammonia-free formula
  • Up to 70% white hair coverage
  • Lasts up to 6 weeks
  • Up to 3 times more shine
  • Lost melanin replenishment technology
  • Intense warm reflections
  • Lightens up to 1 shade and darkens up to 4 shades
  • Up to 92% natural origin ingredients
  • Creamy texture for easy application
  • Professional 60ml format

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-Permanent Colour 5.5 a warm shade?

Yes. Shade 5.5 has a warm direction with a more visible red reflection.

Is this shade suitable for intensifying hair colour?

Yes. It is ideal for enriching colour and creating a more vibrant effect on brown bases.

Does L’Oréal Pro Dia Color 5.5 cover white hair?

Yes. It can cover up to 70% of white hair, ensuring a natural and even result.


The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for eventual colour variations that may occur.

How to Use

You can use any Diactivateur developer with Dia colour (mixing ratio: 1 + 1.5). For best results, we recommend: Diactivateur 6 vol. for a soft colour deposit; Diactivateur 9 vol. for a medium colour deposit; Diactivateur 15 vol. for an intense colour deposit.

Use suitable disposable gloves. Do not use metal tools (bowl, comb...). Only use the recommended Diactivateur.
In a bowl, applicator bottle, or shaker, mix 60 ml (1 tube) of Dia Color cream and add 90 ml of your chosen Diactivateur developer. Apply to dry hair.

First application: The 20-min processing time starts at the end of the application.
Root touch-up: Apply to the root area, start the 20-min processing time, then immediately distribute through the rest of the hair to revitalise the colour with a deeper and/or darker result.
Distribute through the rest of the hair after 10 min if lengths and ends are moderately faded.
Emulsify during the last 5 min if the colour is slightly faded.
At the end of the development time, carefully emulsify for a few minutes. Rinse hair thoroughly until the water runs clear. Wash with Metal Detox shampoo.

Warnings
Hair colorants can cause severe allergic reactions.
Read and follow the instructions.
Perform a preliminary allergy test 48 hours before applying any hair colour. If no irritation occurs, proceed with the application.
Read the leaflet accompanying the product carefully.
This product should not be used on persons under the age of 16.
For professional use only.
Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes or eyebrows.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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