Description
How to Use
Ingredients
Warnings
Warranty
Description

Tone-on-tone brown hair colour with copper reflects, ammonia-free for gloss shine and vibrant colour

The L’Oréal Pro Dia Color Demi-Permanent Hair Colour 4.45 is an ammonia-free tone-on-tone hair colour, designed to work on brown bases with a visible and luminous copper reflect. The shade 4.45 is positioned on a brown base with warm undertones, ideal for enriching the colour and creating a more vibrant effect without compromising naturalness.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing an expressive brown with copper reflects and immediate gloss shine. Hair gains dimension, depth, and a livelier finish from root to tip.

The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is a more continuous and balanced colour, with reflects true to the shade and no artificial effect. Suitable for revitalising dull hair, intensifying warm reflects, or evening out faded lengths.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of white hair, ensuring a natural and integrated finish. The ammonia-free formula ensures greater comfort during the service and respect for the hair fibre.

With up to 92% naturally derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, enriching reflects, and boosting shine in brown hair.

Key Features

  • L’Oréal Professionnel Demi-permanent hair colour
  • Shade 4.45 brown base with copper reflect
  • Ammonia-free formula
  • Up to 70% white hair coverage
  • Lasts up to 6 weeks
  • Up to 3x more shine
  • Lost melanin replenishment technology
  • Reflects true to natural shade
  • Lightens up to 1 level and darkens up to 4 levels
  • Up to 92% naturally derived ingredients
  • Creamy texture for easy application
  • Professional 60ml format

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-Permanent Hair Colour 4.45 a warm shade?

Yes. Shade 4.45 has warm undertones with a visible copper reflect.

Is this shade suitable for intensifying reflects in the hair?

Yes. It is ideal for enhancing and enriching warm reflects on brown bases.

Does L’Oréal Pro Dia Color 4.45 cover white hair?

Yes. It can cover up to 70% of white hair, maintaining a natural and integrated result.


The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.

How to Use

First application: The 20-minute development time begins at the end of the application.
Root touch-up: Apply to the root area, begin the 20-minute development time, then immediately distribute through the rest of the hair to revitalise the colour for a deeper and/or darker result.
Distribute through the rest of the hair after 10 minutes if lengths and ends are moderately faded.
Emulsify during the last 5 minutes if the colour is slightly faded.
At the end of the development time, emulsify carefully for a few minutes. Rinse hair thoroughly until the water runs clear. Wash with Metal Detox shampoo.

Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • TOLUENE-2,5-DIAMINE • SODIUM METABISULFITE • PARFUM / FRAGRANCE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • XANTHAN GUM • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • SODIUM HYALURONATE • THIOGLYCERIN • CITRIC ACID
Warnings
Hair colorants can cause severe allergic reactions.
Read and follow the instructions.
Perform a preliminary allergy test 48 hours before applying any colourant. If no irritation occurs, proceed with the application.
Read the leaflet accompanying the product carefully.
This product must not be used on persons under 16 years of age.
For professional use only.
Wear appropriate gloves. If the product comes into contact with eyes, rinse immediately and thoroughly with water.
Do not use for colouring eyelashes and eyebrows.
Warranty
For more information about the warranty of products available on pluricosmetica.com, please refer to point 11 - "Product Warranty" on this page
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