L’Oréal Pro Dia Color Demi-Permanent Hair Colour 7.44

Demi-permanent medium blonde hair colour with intense copper reflect, ammonia-free for gloss shine and vibrant colour

The L’Oréal Pro Dia Color Demi-permanent Hair Colour 7.44 is a tone-on-tone, ammonia-free hair colour, designed to work on medium blonde bases with a warm, intense direction. The shade 7.44 is positioned as a medium blonde with a dominant copper reflect, ideal for intensifying colour, adding warmth to the hair, and creating a more vibrant finish without losing naturalness.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a medium blonde with intense copper reflect and visible gloss shine. The hair appears more luminous, with depth and a more expressive finish from root to tip.

The lost melanin replacement technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is continuous colour, with true-to-tone reflects and no artificial effect. Suitable for revitalising dull hair, intensifying warm reflects, or evening out faded lengths.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula ensures greater comfort during the service and respects the hair fibre.

With up to 92% naturally derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, enriching reflects, and boosting shine on medium blonde hair.

Key Features

• L’Oréal Professionnel Demi-permanent Hair Colour
• Shade 7.44 medium blonde with intense copper reflect
• Ammonia-free formula
• Up to 70% grey hair coverage
• Lasts up to 6 weeks
• Up to 3 times more shine
• Lost melanin replacement technology
• Intense and luminous warm reflects
• Lightens up to 1 tone and darkens up to 4 tones
• Up to 92% naturally derived ingredients
• Creamy texture for easy application
• Professional 60ml size

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-permanent Hair Colour 7.44 a warm shade?

Yes. Shade 7.44 has a warm direction with intense copper reflect.

Is this shade suitable for intensifying hair colour?

Yes. It is ideal for enriching the colour and creating a more vibrant effect on medium blonde bases.

Does L’Oréal Pro Dia Color 7.44 cover grey hair?

Yes. It can cover up to 70% of grey hair, ensuring a natural and uniform result.

The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may occur.