L’Oréal Pro Dia Color Demi-Permanent Hair Colour 7.13

Demi-permanent medium blonde hair colour with a cool golden reflect, ammonia-free for a glossy shine and balanced colour

The L’Oréal Pro Dia Color Demi-Permanent Hair Colour 7.13 is an ammonia-free tone-on-tone colour designed to work on medium blonde bases with a balanced cool and luminous tone. Shade 7.13 is positioned as a medium blonde with a cool reflect softened by a golden nuance, ideal for refining colour, controlling excessive reflects, and maintaining a natural, elegant finish.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a balanced medium blonde with visible glossy shine and a more stable chromatic result. The hair appears more uniform, with visual lightness and a meticulous finish from root to tip.

The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is a continuous colour with balanced reflects and no artificial contrast. Suitable for neutralising excessive warm reflects, softening unwanted tones, or evening out faded lengths.

Lasting up to 6 weeks, the colour remains stable and luminous. It can cover up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula ensures greater comfort during the service and respects the hair fibre.

With up to 92% naturally derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, reflect correction, and shine enhancement on medium blonde hair.

Key Features

• L’Oréal Professionnel Demi-permanent hair colour
• Shade 7.13 medium blonde with a balanced cool golden reflect
• Ammonia-free formula
• Up to 70% grey hair coverage
• Up to 6 weeks' wear
• Up to 3x more shine
• Lost melanin replenishment technology
• Balance of cool and warm reflects
• Lightens up to 1 level and darkens up to 4 levels
• Up to 92% naturally derived ingredients
• Creamy texture for easy application
• Professional size 60ml

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-Permanent Hair Colour 7.13 a cool shade?

It is a balanced shade. It combines a cool tone with a golden nuance for a natural result.

Does this shade help neutralise warm reflects?

Yes. It helps to soften excessive warm reflects while maintaining luminosity.

Does L’Oréal Pro Dia Color 7.13 cover grey hair?

Yes. It can cover up to 70% of grey hair, ensuring a uniform and natural finish.

The shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for potential colour variations that may arise.